The largest expert travel community:
  • 719,873 Total members
  • 6,820 Users online now
  • 1,649,845 Threads
  • 29,449,955 Posts
British Airways

BA CEO: “No Apology” for Dropping Free Food on Flights

BA CEO: “No Apology” for Dropping Free Food on Flights

Yesterday, British Airways CEO Alex Cruz defended his decision to start charging for food on short-haul flights. While charges are increasing in-flight, it’s part of their long-term plan to keep tickets low and competitive.

“Given some of the fares in the marketplace, we make no apology for making ourselves more efficient in various ways so we can consistently compete effectively,” Cruz said Wednesday in London. He added that BA remains, “and always will be,” a premium airline.

BA got rid of free meals in January of this year, instead providing “onboard snacks and sandwiches” for purchase from Marks & Spencer Group Plc.

 

For more on this story, head to Bloomberg.

View Comments (1)

1 Comment

  1. chris19992

    chris19992

    December 8, 2017 at 2:14 am

    Premium airlines don’t charge for food.

    BA has not been anything resembling a premium airline for over a decade.

You must be logged in on the FORUM to post a comment Login

Leave a Reply

More in British Airways

British Airways Accused of Wet Leasing Bait and Switch

Jennifer BillockJuly 16, 2018

British Airways Has the World’s Only Billion-Dollar Airline Route

Joe CortezJuly 10, 2018

BA In-Flight Safety Video Showcases Famous British Actors

Ryan BoydJuly 3, 2018

Copyright © 2014 Top News Theme. Theme by MVP Themes, powered by Wordpress.