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Apple, IBM and United Team up for Passenger Experience

Apple, IBM and United Team up for Passenger Experience
Joe Cortez

New mobile initiative focused on helping customers aboard aircraft with real-time information

United Airlines wants to be the most wired carrier in the United States with the help of a collaborative effort between Apple and IBM. In a press release, IBM announced the expansion of a partnership between all three meant to improve the passenger experience for those flying with the Chicago-based airline.

In 2014, United deployed the Apple’s iPhone 6 Plus to mainline flight attendants with the goal of providing cashless payments for passengers while delivering important corporate information direct to employees. Under the new expansion, flight attendants and gate agents equipped with Apple mobile devices will be able to access more information to assist passengers in real time. Aboard aircraft, flight attendants will have more passenger information available in order to help with connections and locating gates. In the terminal, gate agents with the devices will be able to assist passengers with rebooking and other concerns throughout the concourse, not just at a desk.

“We want to put our employees in a position to deliver exceptional service at every step of the travel experience,” Jason Birnbaum, vice president of operations technology at United, said in the press release. “The mobile solutions and working closely with IBM and Apple enables us to provide innovative solutions for them on an unprecedented scale.”

The partnership between the three companies calls for the development of current and custom Apple iOS applications for United. The airline has not announced a timeline for the new app distribution, and has not disclosed if the new partnership will include additional maintenance of the United consumer mobile applications.

[Photo: Shutterstock]

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