American Airlines’ current logo, which was first debuted in 2013 and features a nondescript font and an eagle’s head poking out between a blue and red border, has not proved sufficiently distinct enough to rate copyright protection from the United States Copyright Office, and the airline is appealing this decision in court.
“While the bar for creativity is low, it does exist and the work cannot glide over even its low heights,” said the Copyright Office in January.
For its part, American Airlines is indignant about the fact that the agency regularly approves insignia that aren’t any more, “and in many cases less,” creative than a bird’s beak separating two primary colors.
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[Photo: American Airlines]