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American Airlines Goes Old School & Honors Its Heritage With New Amenity Kits

American Airlines Goes Old School & Honors Its Heritage With New Amenity Kits
Jeff Edwards


The amenity kits offered to American’s premium cabin passengers this year will come in limited edition felt cases that honor the legacy airlines that joined to form the world’s largest air carrier.

Piedmont, TWA, Allegheny, PSA, Reno Air, Air Cal and America West. These airlines are no more, but American Airlines is employing the familiar logos from these iconic carriers to create a series of keepsakes that will help keep their memories alive. Kits with the logos of US Airways and American Airlines will complete the set.

Passengers flying across the U.S. in Business Class or internationally in First Class will receive amenity bags featuring a unique throwback design. The designer felt bags will come stuffed with familiar amenities — including Red Flower boutique toiletries, earplugs, sleeping masks and socks — but the bags themselves are specifically created to be reused as a handy case for small tablets.

While collectable, the amenity kits are expected to be a hit with passengers. The retro logos are also a way for American to show respect to its roots.

“We have more than 100,000 employees, each with their own unique story, and these retro amenity kits are a small tribute to the heritage of their careers and their legacy carriers,” American Airlines Vice President Fernand Fernandez explained in a news release. “Customers will also identify with the historic logos and colors of the companies that now form the fabric of the modern-day American Airlines.”

[Photo: American Airlines]

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1 Comment

  1. kirkwoodj

    February 5, 2015 at 8:59 am

    Piedmont! Awesome!!

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