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American Airlines Debuts Its Luxury Amenity Kits

American Airlines Debuts Its Luxury Amenity Kits
Jackie Reddy

Thanks to a recent re-vamp, AA first and business class passengers can now enjoy a selection of luxurious and stylish amenity kits. These kits made their debut this past February and feature a range of products and toiletries from companies such as Allies of Skin, Zenology and Baxter of California.

American Airlines (AA) first and business class passengers can now enjoy the carrier’s range of re-vamped amenity kits. Acting on the feedback of its customers, the updated kits made their debut in the cabin this past February.

The airline’s international flagship and first class passengers can indulge in a selection of luxury products from cult beauty brand Allies of Skin. The kits themselves have been designed by accessory company This is Ground and are available in a variety of colors and styles.

For those traveling in transcontinental flagship first and business, kit bags designed by LA-based Athletic Propulsion Labs feature a rage of Zenology products plus flight essentials such as an eye mask and ear plugs.

Lastly, the carrier’s international business premium economy kits are designed by STATE Bags. Each of these, which come in a selection of two colors, offer a range of products from Baxter of California.

Offering her comments on this refresh in a statement, Janelle Anderson, the carrier’s vice president of global marketing, said, “American is always exploring ways to innovate and make our customers’ travel experience more relaxing and enjoyable, especially on long-haul flights. The changes we’ve made to this year’s amenity kits were driven by our customers’ feedback about what they desire and value while traveling.”

“Our goal is to curate an elevated and restful travel journey, and our new amenity kits are an exciting piece of the onboard and our overall brand experience. We’re thrilled to partner with these brands and offer customers a fresh, modern collection of premium in-flight products,” she added.

[Image Source: American Airlines]

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1 Comment

  1. fotographer

    May 17, 2019 at 5:13 am

    I got that kit (F) a few months ago, traveling DFW to LHR.. so maybe at that time is was a soft roll out
    of course I gave the kit away when I got to BOM ) always do

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