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American Airlines Allows “Black Lives Matter” Pin for Front-Line Staff

American Airlines Allows “Black Lives Matter” Pin for Front-Line Staff
Joe Cortez

American Airlines says they will allow their front-line staff, including flight attendants and ground agents, to wear a “Black Lives Matter” pin on uniforms while at work. The carrier says they are working with their internal Black Professional Network to create a custom design.

As a matter of policy, American Airlines says they will allow employees to wear a “Black Lives Matter” pin on their uniforms. USA Today reports the Fort Worth-based airline is working with their internal Black Professional Network to create a pin unique for airline employees to wear at work, should they so desire.

New Policy Promotes “Equity and Inclusion For All.”

In June 2020, as the Black Lives Matter movement was re-ignited, the airline issued a press release noting the steps they were taking to ensure equality inside their workplace. Working with their black team members and those involved with the Black Professional Network employee group, leaders at the airline sent a letter to all employees “outlining the next steps and increase its focus on diversity, equity and inclusion.

Now, the carrier is taking it one step further by allowing employees to show their support for the cause on their uniforms. In a statement to USA Today, the move is directly in response to employees asking if wearing pins would be allowed.

“American Airlines believes in equity and inclusion for all,” the airline said in a statement to USA Today. “In light of the appropriate attention to lives of Black Americans, we will allow team members who wish to wear a Black Lives Matter pin to do so if they choose.”

The move follows Delta Air Lines, which has taken a lead in supporting the “Black Lives Matter” movement. After a black passenger said she felt harassed by someone at her seat-row for wearing her, USA Today reports she was upgraded on her return flight, and given an official pin from the airline.

Move Not Entirely Popular With All Airline Employees

Although both American and Delta are standing behind their minority employees, not all flyers are thrilled with the plan. According to e-mails seen by the New York Post, some of American’s workers have expressed frustration with the move.

The complaints viewed by the newspaper include accusations that the movement is controversial, with one employee allegedly calling the movement a “terrorist organization.” Despite the reported complaints, American will move forward with the pin design. In the meantime, employees are allowed to wear their own pins supporting the cause.

View Comments (6)


  1. OZFLYER86

    September 11, 2020 at 10:56 pm

    unless they also wear a pint hat says all lives matter or white lives matter, they are being very racist.

    Don’t think some people know meaning of word racist.

  2. Georgia Peach

    September 13, 2020 at 8:11 pm

    Are “ ALL LIVES MATTER “ pins allowed?

  3. Counsellor

    September 15, 2020 at 8:29 am

    How about “Blue Lives Matter” pins? Does Delta and American support law enforcement?

  4. tkelvin69

    September 15, 2020 at 6:19 pm

    Previous posters don’t get it. Try having 400 years of ongoing discrimination, torture, failure to be treated fairly and equally and then you might understand. Don’t demean the cause by piling on with “xxx” lives matter. Read a history book.

  5. MaxVO


    September 18, 2020 at 2:20 am

    I’ve learned that it’s useful to consider all opinions and not be patronizing. And if a slogan is offensive to many, it won’t help the cause.

  6. Dhamal

    September 29, 2020 at 11:26 am

    All Lives Matter Period!

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