Loyal American flyers will soon have a new way to get a free seat selection before their flight. The carrier confirms that “seat coupons” are coming, which passengers can earn over time and will be a compliment to their current loyalty membership.
American Airlines AAdvantage flyers will gain the opportunity to earn seat selection fee waivers with the airline as part of a larger loyalty strategy for the Fort Worth-based carrier. The airline confirmed in an e-mail to FlyerTalk that “seat coupons” will soon be available to passengers.
“Customers have asked for more ways to interact with the AAdvantage program…Last year, we launched our new platform and set the stage to bring new rewards to our customers like Admirals Club day passes, Flagship Lounge passes and now seat coupons,” a spokesperson for the carrier told FlyerTalk. “Customers can now benefit from a free preferred or Main Cabin Extra seat when they earn a seat coupon.”
First reported by the blog View from the Wing, the seat coupons may be earned by members of the loyalty program. When a coupon is granted or gifted, it will appear in their digital wallet for redemption at the time of booking, when viewing their reservation, or during check-in.
Once the program fully rolls out, there will be four versions of seat coupons AAdvantage flyers can collect: domestic preferred seats, domestic any main cabin seat, system-wide preferred, or system-wide any main cabin seat. While the domestic and system-wide preferred seat coupons are limited, the domestic and system-wide main cabin seat coupons may be redeemed for any seat, including those in Main Cabin Extra.
The airline has not announced when the program will go live to the general public, or under what criteria AAdvantage members will earn free seat coupons. It is also unknown if the seat coupons will be offered alongside miles as part of a credit card promotional offer.
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