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Airline Unveils New “TransFAREncy” Campaign
Jesse Tabit October 09, 2015
Low-cost carrier Southwest Airlines unveiled a new advertising campaign called “transfarency” Thursday. While little is known about the campaign, the airline says it focuses on low fares and transparency in fees. An ad for the promotion can be see in the October issue of Southwest’s in-flight magazine.
For more information on this story, visit Dallas Morning News.
[Photo: Dallas Morning News]
WN continues to drive up fares, cut back on frequency intra-California after using aggressive pricing tactics to eliminate competition 7-8 years ago. This is simply more Koolaid low information travelers, attempting to discourage them from competitive shopping for air fares.
All I know is ever since Southwest moved into PHX our fares have been lower. The best days were when it was AWA versus SWA. You could fly any day any time PHX>LAX PHX>LAS and many more for $24.95.
As as Southwest takes over the competition, like they did in Milwaukee, their fares go way up. I don't believe Southwest is a leader in low fares, but a leader in taking advantage.