0 min left
AA Ad Campaign Aims to Humanize Airline
Ryan Boyd August 29, 2016
Two years after American Airlines’ “Going For Great” ad campaign, which focused on features like new airplanes, more Wi-Fi and more business class flatbeds, the carrier is debuting a new campaign meant to “humanize” the carrier. American’s new ad campaign will emphasize the role of passengers, calling them the “world’s greatest flyers,” and will mark the first major campaign created by American’s new agency, Crispin Porter + Bogusky, which replaced TM Advertising last year as the carrier’s lead agency. The ads finish with the tagline, “The world’s greatest flyers fly American.”
To read more on this story, go to Skift.
[Photo: American Airlines]
No harm in communicating via ads. the potential problems is that ads with these messages will have customers facing reality when they are on AA metal. To have this work, agents must know the rules and stop cheating customers financially who were not permitted on an oversold flight. Advertising ONLY works if customers get the experience advertised. When you are immune to the opinions and actions of others, you won’t be the victim of needless suffering.” ~ Don Miguel Ruiz
This makes 2 in a row of epic failures for AA ad campaigns. Doug Parker should start by adopting some of these concepts, like compassion, and maybe others will follow. It rings hollow when AA is doing everything possible to make flying as miserable as possible then tells it customers to take it in stride.