British Airways Centenary doesn’t start until 2019, but the carrier has kicked things off early by sending four children and their parents on a Home Alone-themed excursion in NYC. The experience marks the start of BA’s Magic 100 Project, which will see the airline undertake acts of kindness during next year.
British Airways‘ Centenary year doesn’t begin until 2019, but the carrier has announced that it has already kicked things off just a few weeks early by sending four very deserving children and their parents on a recent trip to NYC. This experience – inspired by the classic Christmas comedy Home Alone – heralds the beginning of the BA Magic 100 Project, an initiative that will see the carrier undertake 100 different acts of kindness within the next year.
Dubbed ‘A Very Kevin Christmas’, the children and their families stayed at the Plaza Hotel, went ice skating in Central Park, shopped for toys at FAO Schwarz and stopped by the Radio City Music Hall to visit the Rockettes.
The children also enjoyed special messages from celebrities including Pixie Lott, Millie Bobby Brown and comedian Jon Culshaw, in character as President Donald Trump.
Offering his comments on the intiative, Alex Cruz, BA’s CEO and chairman, said, “New York is a magical destination to visit at Christmas whether you are a child or an adult, so it was the perfect place to stage our most ambitious BA Magic surprise yet … the children have had to cope with very challenging circumstances and their stories are moving and inspiring in equal measure. We wanted to give them and their parents a magical start to Christmas they will never forget.”
“As part of our centenary celebrations in 2019 we’ll also be launching BA Magic 100 when we’ll look forward to surprising many more of our customers,” he added.