Air New Zealand Channels “Men in Black” in Latest Hit Safety Video

Air New Zealand — the unrivaled master of fusing pop culture and airline safety videos — has teamed with New Zealand’s national rugby team, the All Blacks, to release its latest pre-flight production.

Modeled after the hit 1997 film Men in Black, the 5-minute video stars All Blacks’ Dan Carter and Richie McCaw as special agents, with guest appearances by celebrities other international rugby stars.

The video was released with the launch of a special contest on the airline’s Facebook page.

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[Video: Air New Zealand]