Sir Richard Branson Loses Bet, Becomes Flight Attendant


Sir Richard Branson of Virgin Atlantic has lost a wager and will shave his legs and dress as one of the female flight attendants on AirAsia’s inaugural wish-you-were-there Perth to Kuala Lumpur flight.

Go ahead. Try and get on AirAsia’s flight D7 237 from Perth to Kuala Lumpur on May 12. Tickets for the flight can be booked online at from April 9 to May 12 (or until seats are sold out).

Fares start at US $352 one way, and $102 from each sale will be donated to the Starlight Children’s Foundation in Australia. AirAsia also plans to donate 10 percent of all in-flight sales sold on board the flight to the foundation.

Sir Richard, who owns Virgin Atlantic and Virgin Racing Formula One team, made a bet with AirAsia X and Lotus Racing boss Tony Fernandes over whose team would finish highest in the 2010 championships.

Tony Fernandes once worked for Sir Richard as a financial controller in the 1980s.

The two airline honchos agreed that whoever lost the bet would have to dress up as a flight attendant in the fluffy cumuli and serve on the other owner’s airline.

For Sir Richard, red lipstick over his exploding-sun smile and high heels is a perfect venue to showoff his publicity skills and relentless marketing, which he enjoys and sometimes loves.

“The day of reckoning for Sir Richard has finally arrived,” Fernandes told the Daily Mail. “As an AirAsia X’s flight attendant, he has to comply with our grooming standards and that includes shaving his legs, donning high heels, putting on some makeup and slipping into the AirAsia’s famous red uniform.”


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Comments (Showing 1 of 1)

  • Zomba at 6:34am April 11, 2013

    That image is going to haunt my dreams for some time. Well, 1/4 will haunt my dreams–the other 3/4 are more welcome.

    I like that Branson has such a sense of humor, and enjoy when CEOs/business figures let down their hair a little bit. It is probably good for both brands.

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