Delta Air Lines yesterday unveiled the new design of its boarding pass on its weblog, and here it is:
The design is certainly cleaner than the old design, shown below:
The seat assignment number should stand out more, in my opinion — perhaps white type in a black box — to minimize seat assignment confusion between passengers aboard the aircraft. Perhaps the zone should be emphasized more as well to minimize confusion at the gate at the time of boarding passengers.
The addition of the arrival time is a welcome and useful feature for me, especially when there is a flight delay and I am connecting to another flight.
Additionally, with regard to the surfeit of white space on the new boarding pass design, Delta Air Lines states that “soon you’ll be able to use a single document for up to four flight segments – and that means no more looking for the right boarding pass on a multi-segment trip.” All of the information you need will be on one document, reducing the amount of paper needed for multiple segments, which is more environmentally friendly.
Is the new boarding pass design by Delta Air Lines an upgrade or a downgrade? I will have to actually use it before forming a final opinion. What do you think?