As an American citizen, I sometimes find it difficult to use certain credit cards while in Europe at places which require a personal identification number in order to used the credit card — only to find that the credit card may be rejected, either because it does not accept my personal identification number, because I do not remember my personal identification number, or perhaps the credit card has never been assigned a personal identification number.
In the United States, I do not have to be concerned with having a personal identification number assigned to my credit cards whenever I use them — and I never use them for cash withdrawals, which is one of the few reasons a personal identification number would be needed for a credit card in the first place.
While not the first one to be introduced, JPMorgan Chase & Co. and British Airways announced a British Airways Visa credit card with EMV chip-with-signature technology where a personal identification number should not be required, no matter where in the world the credit card is used. The credit card — which is now available — also has a magnetic strip on its obverse, enabling traditional transactions to still be made in the United States.
EMV, by the way, stands for Europay, MasterCard and Visa.
Could American citizens who are sensitive about privacy balk at using such a credit card, or do the benefits outweigh the disadvantages?