Thinking at first that the new Premium Room Rewards option could potentially be a benefit for members of the Hilton HHonors frequent guest loyalty program, many FlyerTalk members are now enraged and incensed because the reward room rates at some of what are arguably the best destination properties in the Hilton Worldwide portfolio have increased by as much as 300 percent — yes, tripled — because Standard Room Rewards no longer seem to be available.
An official communication from Hilton HHonors to FlyerTalk member jasonvr seems to confirm the bad news, which translates into a massive devaluation of the Hilton HHonors frequent guest loyalty program:
“Thank you for your message to Hilton Reservations and Customer Care. It is my pleasure to assist you today regarding your concerns with Premium Rewards.
“We apologize for the inconvenience this has caused. With the new Reward offerings provided by HHonors, some of our hotels only offer Premium Rewards. Because rooms at some of our Resorts offer additional features or are not standard hotel rooms (i.e. bungalows) all room types for these hotels are now considered Premium Rooms and the point values will now reflect this new change.”
Properties currently affected include — but are certainly not limited to — the Hilton Moorea Lagoon Resort and Spa, the Hilton Bora Bora Nui Resort & Spa and The Waldorf Astoria Maldives. These are properties to where people like to get married or spend their honeymoon. Several FlyerTalk members announced that they may be forced to abandon their honeymoon plans — at least one of them already secured airfare — because a week at one property could cost nearly a million Hilton HHonors points, especially when reward room rates can exceed 150,000 Hilton HHonors per night.
Even worse, the list of affected properties is growing, as reported by FlyerTalk members.
To be fair, late unconfirmed reports indicate that Hilton HHonors is working on correcting this issue. However, FlyerTalk members are equally unhappy about how Hilton HHonors is handling the situation, with no input on FlyerTalk, no advance warning, and no hurry to resolve the outspoken concerns of FlyerTalk members as efficiently and expeditiously as possible.
Stay tuned to the Premium Room Reward only scam: Major Devaluation in Hilton HHonors Program thread on FlyerTalk for the latest updates on this story.