When the first frequent flier loyalty program was introduced 30 years ago, a reward ticket was free of charge. After all, when one is awarded something, it should be free — right?
Well, in 2011, you are fortunate if you secure an award ticket if it is actually free of charge — but that most likely will not happen.
According to the WSJ: Why ‘Free’ Tickets Cost So Much… is typically because of taxes, fees and the ever-increasing fuel surcharges.
Should award tickets be completely free of charge once again? If not, should there be more transparency regarding what fees are clearly included in the award ticket? Should there be government intervention regarding this issue? Is any compromise of this issue possible?