Does this news sound familiar?
According to this new award chart, US Airways has suddenly increased the amount of Dividend Miles required to redeem for an award ticket from North America to North Asia in the business class cabin from 90,000 to 110,000 — and without any advance notice…
…and “They added a 150k miles category for first class travel within the U.S.”, according to FlyerTalk member opus2002.
“I was briefly hopeful that the 90K award still existed for the handful of Star partners that still remain, but found it also to have increased to 110K”, lamented FlyerTalk member SanDiego1K in reference to airlines which are members of Star Alliance and are still partners with US Airways.
The changes caught FlyerTalk member Santander by surprise. “Dallied on booking a trip to HKG and now I have to live with the consequences… (or buy the miles to go in F).”
“The changes are mild”, posted FlyerTalk member DCdeacon. “The no-advanced notice part of it is the problem.”
I agree. Earlier today, I posted the following in this article at The Gate pertaining to the changes being implemented to the American Airlines AAdvantage frequent flier loyalty program:
Granted, these changes effective immediately for the American Airlines AAdvantage frequent flier loyalty program will seem minor to a number of its members — but they are major for those directly affected by them. They will not affect me at all — but that is not the point. The way these changes were implemented — quietly, with no advance notice — has been described by some FlyerTalk members with words such as sleazy and sneaky.
I agree. This once again harkens the question: how important to you is your trust in a frequent travel loyalty program; and is that trust eroded by the way changes to frequent travel loyalty programs are implemented — especially when there is no advance notice of those changes which are perceived to be devaluations, such as by Wyndham Rewards, Kimpton Hotels and Restaurants Group, Club Carlson, and the LifeMiles frequent flier loyalty program of Avianca and Taca as only a few of what seems to be many examples?
US Airways and American Airlines had officially merged on December 9, 2013, becoming the largest airline in the world with Douglas Parker as the chief executive officer of the new company — and it comes as no surprise to some FlyerTalk members that the changes being implemented to the frequent flier loyalty programs of both US Airways and American Airlines became effective immediately without any advance notice…
…which is causing some FlyerTalk members to be wary of the implementation of whatever changes perceived to be devaluations are in store for the future.
“Looking at the new chart, the number of miles needed for ‘High – Level 2’ is listed as ‘*’”, posted FlyerTalk member CNMAZ. “For the routes that I like to take, there is a large increase from the old ‘High’ miles. Ouch.”
In other news — effective as of April 23, 2014 — the mileage upgrade fee will now apply to Preferred elite level status members on flights operated by US Airways. The fee will continue to be waived for fares purchased in Y or B classes.
What are your thoughts pertaining to the latest changes being implemented for members of the US Airways Dividend Miles frequent flier loyalty program?