Convert Flying Club Miles to HHonors Points? Do It Before February 6, 2014

If a stay at a Hilton hotel property is more valuable to you than flying as a passenger on this Boeing 747-400 aircraft operated by Virgin Atlantic Airways, then convert your Virgin Atlantic Airways Flying Club frequent flier loyalty program miles to Hilton HHonors frequent guest loyalty program points as soon as possible, as the conversion ratio changes effective as of February 6, 2014. Photograph by FlyerTalk member Yahtzee. Click on the photograph for a trip report written by Yahtzee.

If you are thinking about converting your Virgin Atlantic Airways Flying Club frequent flier loyalty program miles to Hilton HHonors frequent guest loyalty program points, you had better act quickly if you do not want to suffer from a devaluation, as the conversion ratio drops from 1:2 to 2:3 as of February 6, 2014.

As a result, FlyerTalk members are attempting to top off their Virgin Atlantic Airways Flying Club frequent flier loyalty program accounts from different sources — such as American Express Membership Rewards points or vouchers from Tesco — to have a rounded number to convert to Hilton HHonors frequent guest loyalty program points before the conversion ratio change becomes effective.

The new conversion rate is scheduled to become effective exactly one month after the Points and Fixed Miles earning style option had been discontinued, from which FlyerTalk members used to be able to earn 1,000 Virgin Atlantic Airways Flying Club frequent flier loyalty program miles with each stay at a Hilton hotel property in addition to Hilton HHonors frequent guest loyalty program points.

In response to a statement posted by FlyerTalk member craigthemif — who opines about the conversion ratio change as “Annoying… but not necessarily surprising, since I bet VS are seeing a lot of credit card sign-up bonuses getting converted to HHonors and costing them a big chunk of that revenue stream…” — FlyerTalk member Raffles offers an analysis: “It was also an arbitrage during an Amex MR conversion bonus, since Amex direct to Hilton (UK) is 1:2 and they never offer a bonus. A year ago this was a great deal. Hilton points were worth 0.5p so you could cash out of VS at effectively 1p per mile. Now a Hilton point is worth 0.3p and a Virgin mile gets you 0.45p of value. This does, though, line it up with rewards such as 12,500 miles for £50 of Virgin vouchers, ie 0.4p. Virgin to IHG at 1:1 is now a better deal as long as InterCon redemptions remain at 50,000 points.”

Should you consider converting your Virgin Atlantic Airways Flying Club frequent flier loyalty program miles to Hilton HHonors frequent guest loyalty program points? There is no real definitive answer other than what value you perceive from converting versus keeping them. Compare the value of a flight operated by Virgin Atlantic Airways versus a hotel room in a Hilton hotel property — both of which can vary widely as dependent upon numerous factors.

Just be certain that you have thought out the value proposition for yourself thoroughly between keeping your Virgin Atlantic Airways Flying Club frequent flier loyalty program miles before rushing to convert them to Hilton HHonors frequent guest loyalty program points, as converting just for the sake of preventing a perceived devaluation is not always the best deal.

Comments (Showing 1 of 1)

  • Points Surfer at 12:42pm February 01, 2014

    Arggh….only did it for HH points. On well…dump time

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