If you want to redeem your Wyndham Rewards frequent guest loyalty program points to stay at the Wyndham Koloa Landing at Poipu Beach Wyndham Grand Resort in Hawaii, be prepared to spend a minimum of 50,000 of them per night — because this hotel property has been quietly “upgraded” to a new level known as Tier 9.
There was no notice — not even advance notice. There was no announcement. The change has already been implemented.
In fact, there is absolutely no sign whatsoever that the new Tier 9 level has been added to the official Internet web site of the Wyndham Rewards frequent guest loyalty program, as shown in the screen shot graphic below…
…and yet, only when attempting to redeem Wyndham Rewards frequent guest loyalty program points for three nights are you notified about the “Free Night Level 9.”
This is one of the most egregious examples of “stealth devaluation” which I have seen in greater than seven years writing articles for The Gate and in greater than eleven years as a FlyerTalk member. In my opinion, this is inexcusable and unacceptable on the part of the Wyndham Rewards frequent guest loyalty program.
It is one thing to introduce a devaluation — no matter how significant — as long there is advance notice. It is bad enough when the devaluation is implemented with no advance warning — but when there is no notice as well and to first find out about it at the moment you are about to redeem your Wyndham Rewards frequent guest loyalty program points?!?
I have to wonder which other hotel properties have been “upgraded” to the Tier 9 redemption level. If you know of any, please post them below in the Comments section — as well as your thoughts on what FlyerTalk member sargenet calls “sneaky”…
…and rightfully so, in my opinion. Sadly, this is not the first time a “stealth devaluation” has happened to members of the Wyndham Rewards frequent guest loyalty program, as a redemption increase of almost 282 percent was reported slightly greater than a year ago for the Wingate by Wyndham Manhattan Midtown located on West 35 Street in New York and — as in this case — with no advance notice or announcement.
The restructuring of the Wyndham Rewards frequent guest loyalty program was announced almost a year ago — which caused confusion because the new point level tiers were not aligned with the former point level tiers, as shown in the chart above — and became effective as of March 14, 2013, with the proclamation that “free nights just got faster” by “decreasing” the redemption amount of Wyndham Rewards frequent guest loyalty program points by 500 at the lowest level and by 15,000 at the highest level, as according to the following chart — using the information provided by Wyndham Rewards — with the new tiers are numbered in dark red:
|Former Free Night Point Level Tier
|New Free Night Point Level Tier
|Difference in Wyndham Rewards Points
500 fewer points
2,000 fewer points
4,000 fewer points
1,000 fewer points
As illustrated by the chart above, the amount of Wyndham Rewards frequent guest loyalty program points needed to redeem for a free night at a hotel property which has been upgraded to the new Level 9 Tier is at least 10,000 Wyndham Rewards frequent guest loyalty program points greater than the highest tier level before March 14, 2013 — and certainly a minimum of 20,000 Wyndham Rewards frequent guest loyalty program points greater than the Level 8 Tier, which became the new highest level not even a year ago.
Honestly — why could this change not have been announced? Sure, the majority of members of the Wyndham Rewards frequent guest loyalty program might not have reacted favorably to it — but to sneak it in with no notice or warning where you must first find out about it when you book your reservation for a free night?
Speaking for myself, that would cause me to be suspect at best about the integrity of the Wyndham Rewards frequent guest loyalty program itself. Will you be surprised when you attempt to redeem your Wyndham Rewards frequent guest loyalty program points at a different hotel property?
I have said it before here — and I will say it again: with the recent devaluations perceived by many FlyerTalk members of the points of competing frequent guest loyalty programs such as Hilton HHonors, Marriott Rewards and Priority Club Rewards — and perhaps change the name from Wyndham Rewards to something else, as the word Rewards seems to be overused in the names of frequent guest loyalty programs these days — my suggestion to Wyndham Rewards company representatives is that this is a golden opportunity to offer something substantially different and poach customer share away from the competition. Capitalize on it. Be more aggressive about enticing potential customers with benefits which they cannot resist. Create more positive differentiation between Wyndham Rewards and competing frequent guest loyalty programs.
Apparently that tact is not feasible or attractive for whatever reason…