Lifetime Elite Status Qualifications To Be Lowered by Marriott Rewards?

My shiny Marriott’s Club Marquis luggage tag. Photograph ©2012 by Brian Cohen.

It appears as though Marriott Rewards will adjust the qualifications for achieving lifetime elite status as of January 1, 2013 where it is now simpler to understand and apparently easier to earn.

The supposed amended criteria will be as follows:

  • Platinum 750 nights plus 2 million Marriott Rewards frequent guest loyalty program points
  • Gold 500 nights plus 1.6 million Marriott Rewards frequent guest loyalty program points
  • Silver 250 nights plus 1.2 million Marriott Rewards frequent guest loyalty program points

The number of years in which you are a member of the Marriott Rewards frequent guest loyalty program will supposedly no longer be a part of the criteria needed to attain lifetime elite status.

While you can simply log in to your Marriott Rewards frequent guest loyalty program account at the official Internet web site for Marriott Rewards to see how many nights you have accumulated in your lifetime, you still have to call the customer service department of Marriott Rewards to find out how many points you have accumulated in your lifetime.

FlyerTalk members are mixed on this apparent forthcoming change in the criteria for qualification of lifetime elite status in the Marriott Rewards frequent guest loyalty program: while some are thrilled that it may become significantly easier to qualify for lifetime elite status, others are unhappy, saying that the number of elite members of the Marriott Rewards frequent guest loyalty program will increase substantially — therefore devaluing elite status — and that the supposed changes are unfair to those who earned lifetime elite status the “hard way.”

I had stated my reasons why I am no longer an elite member of the Marriott Rewards frequent guest loyalty program and have not been for years — elite status has been significantly more difficult to earn than with other frequent guest loyalty programs regardless of annual or lifetime requirements, in my opinion. However, I admit that I just might be willing to reconsider if the criteria for qualifying for lifetime elite status changes will be as proposed — especially after having just looked at the number of nights I have accumulated in my lifetime with Marriott Rewards…

Comments (Showing 1 of 1)

  • 380Flyer at 2:36am December 19, 2012

    I qualified for my Lifetime Platinum the hard way and I think this is a devaluation of the Marriott Rewards programme.

    This is now too easy for one to qualify for Lifetime Platinum.

    Perhaps Marriott Rewards should offer those who achieved Lifetime Platinum prior to January 2013 with a high level status for life – perhaps, Lifetime Platinum Premier!

    This would be on the same level as those who would qualify for Platinum Premier in a given year.

    Marriott, please consider this!

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