FlyerTalk members are receiving e-mail messages confirming that the Diamond Club frequent flier loyalty programme of British Midland International — otherwise known as bmi — will effectively cease to exist as of 28 October 2012.
Here is a copy of the letter sent via e-mail by managing director Peter Simpson:
During the past few months, we have been in contact with you regarding a number of changes that have been made to the Diamond Club, following the sale of bmi to IAG, the owner of British Airways.
Following a detailed review of the Diamond Club, we would like to announce a series of further changes.
From 27 October 2012, the following benefits will no longer be available:
- Earning and spending your destinations miles on bmi operated flights with a bmi flight number
- Earning and spending your destinations miles on airline partners British Airways, Jet Airways, Qatar Airways and Transaero Airlines
- Earning destinations miles on bmi hotel partners, WorldPoints, through American Express Membership Rewards or when you shop online
- Buying destinations miles
- Upgrading your flight with destinations miles
- Earning status miles
However, Diamond Club customers will still be able to earn destinations miles by using the bmi Credit Card and can transfer these into Executive Club Avios at an attractive rate, using our transfer tool. Find out more about transferring your miles here.
Please review the new terms and conditions here.
From 28 October 2012 you will not be able to access your Diamond Club account on www.flybmi.com. However, we have created a new website for our UK and South West Pacific members called www.diamondclub.org, where you can access your destinations miles balance and full account information. The new website will be available from 27 October 2012.
Tier match with the Executive Club
If you are a Diamond Club Gold or Silver member, don’t forget you can still apply for matching tier status within the Executive Club until 31 December 2012 at ba.com/tiermatch.
Gold and Silver members can also continue to access the bmi and selected British Airways lounges at London Heathrow and London Gatwick until 31 December 2012.
British Airways is inviting all Diamond Club members, who are not already members of the Executive Club to enroll at ba.com/welcomebmi.
To the chagrin of many FlyerTalk members who did not want to see the demise of the bmi Diamond Club frequent flier loyalty programme, it has felt like a slow, agonizing death which needs to be put out of its misery once and for all.
Here is a brief chronology by The Gate summarizing the demise of bmi and its Diamond Club frequent flier loyalty programme:
- Merger or takeover rumour 28 April 2008
- Lufthansa Buys bmi? 29 October 2008
- Routes to be Eliminated by bmi British Midland 18 February 2009
- The Restructuring of bmi 25 November 2009
- Business Class Gutted on Select bmi Flights; Other Changes Looming 18 January 2010
- The end is nigh … for bmi Diamond Club 14 April 2010
- Airline For Sale? 02 September 2011
- Breaking News: British Airways to Purchase British Midland International? 03 November 2011
- British Midland International Sold to Parent Company of British Airways 05 November 2011
- British Midland International Sale Finalized 22 December 2011
- “The End Is Nigh”: bmi Diamond Club Representative Says Goodbye 03 July 2012