Aeroflot Wants to Pay You $160,000 to Write Its New Jingle

The state-run Russian airline has turned to the public for a catchy jingle.

Aeroflot wants a new English-language jingle, and it’s offering a cash prize for the winning tune. The call for submissions was announced in The Moscow Times Monday after “the government’s official procurement website” published a tender for “a short corporate jingle in which the word ‘Aeroflot’ is sung, and which contains short phrases that reflect the attributes of the Aeroflot brand.”

The composer of the winning jingle will be awarded $160,000. According to the tender, the jingle “must attract people’s attention and encourage them to choose to fly with Aeroflot,” The Moscow Times reported.

Submissions must not contain profanity or mention of products not related to Aeroflot. The tune should have three verses, three choruses and a Russian translation.

Jingles have long played a role in marketing for airlines around the world. Aeroflot currently has five Russian-language songs on its website. The airline began using jingles in the 1960s. One of its most popular jingles was released in 1969 and titled “What Does a Pilot Need?” It contained a chorus featuring: “Pilots only need the number of take-offs and landings to be the same.”

Mashable reported that Aeroflot is seeking a “Eurodance/dance-pop version that is energetic and upbeat.” For reference, they suggest songs like Adele’s Rolling in the Deep and Coldplay’s Viva La Vida.

Referring to Aeroflot’s 1960s-era jingles, Cameron Fleming, a New York-based copywriter and creative director, told USA Today, “The composers were award-winning at the time and one of the singers was Eduard Khil, who later became the viral Internet sensation, Mr. Trololo.”

Applications are being accepted until September 24, 2014. The winner will be announced on October 9, 2014. The final jingle must be completed by December 15, 2014.

[Photo: iStock]