Starwood should start a contest to name their
new Westin/Sheraton/Four Points/Luxury collection/Caesars World/W (that's their new
"boutique" hotel brand coming soon) frequent
I submit (and it's not original) Star Premier Optima (all three brands in one.)
The winner will get one million frequent
guest or airline points or choice of another prize.
I say "keep Westin and Sheraton separate!"
Some of the names should be interesting.