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Old Sep 11, 98, 2:49 pm   #1
Commander Catcop
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Join Date: May 1998
Posts: 10,172
Name the new Westin/Sheraton program

Starwood should start a contest to name their
new Westin/Sheraton/Four Points/Luxury collection/Caesars World/W (that's their new
"boutique" hotel brand coming soon) frequent
guest program.

I submit (and it's not original) Star Premier Optima (all three brands in one.)

The winner will get one million frequent
guest or airline points or choice of another prize.

I say "keep Westin and Sheraton separate!"

Some of the names should be interesting.

Catman is offline  
Old Sep 11, 98, 2:54 pm   #2
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I like the name "The Starwood Alliance".

Ditto for keeping the two programs separate.

Old Sep 11, 98, 3:23 pm   #3
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Join Date: May 1998
Location: CH-3823 Wengen Switzerland
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Posts: 27,016
Name proposition:

("for you", with the hope that they really have you and me in mind creating that new program)
Rudi is offline  
Old Sep 11, 98, 4:17 pm   #4
Commander Catcop
Original Poster
Join Date: May 1998
Posts: 10,172
Or to keep it really simple, the "STAR"

Three levels: Gold, Silver and Bronze (Like
the Olympics.)

And their slogan "We make you feel like a

The only problem: trademark infringment
with United and company's "Star Alliance!"
Catman is offline  


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