Name the new Westin/Sheraton program

[Catman]

Starwood should start a contest to name their
new Westin/Sheraton/Four Points/Luxury collection/Caesars World/W (that's their new
"boutique" hotel brand coming soon) frequent
guest program.

I submit (and it's not original) Star Premier Optima (all three brands in one.)

The winner will get one million frequent
guest or airline points or choice of another prize.

I say "keep Westin and Sheraton separate!"

Some of the names should be interesting.
CATMAN

I like the name "The Starwood Alliance".

Ditto for keeping the two programs separate.

[Rudi]

Name proposition:

4U
("for you", with the hope that they really have you and me in mind creating that new program)

[Catman]

Or to keep it really simple, the "STAR"
program.

Three levels: Gold, Silver and Bronze (Like
the Olympics.)

And their slogan "We make you feel like a
"star."

The only problem: trademark infringment
with United and company's "Star Alliance!"
CATMAN