Virgin America Debuts 3 "Break Free" Video Ads
Jul 7, 2014, 7:29 pm
#1
Original Poster
Join Date: Jan 2014
Location: SAN/LAX
Programs: UA Gold, VX Silver, HH Gold, Hyatt Gold, JPM Palladium
Posts: 627
Virgin America Debuts 3 "Break Free" Video Ads
Earlier this year, Virgin America asked flyers to get creative and help the airline produce short video ads for its Elevate program.
http://www.virgin.com/news/win-get-c...rica-for-20000
It looks like 3 of the videos have been upload to YouTube by the airline.
Join Virgin America's Elevate program and stop getting played
Break Free from outdated airlines with Virgin America
Snap out of it with Virgin America Elevate
http://www.virgin.com/news/win-get-c...rica-for-20000
It looks like 3 of the videos have been upload to YouTube by the airline.
Join Virgin America's Elevate program and stop getting played
Break Free from outdated airlines with Virgin America
Snap out of it with Virgin America Elevate
Jul 8, 2014, 11:21 am
#3
Join Date: Jul 2004
Location: PDX
Programs: DL DM, AS MVP 100K, Amtrak peon, Colbert Lifetime Platinum
Posts: 4,534
Two of the three ads mock other programs' First Class upgrade schemes, yet there's still no such thing as mileage-based upgrades on VX. 
One could attain status, enjoy MCS upgrades, and buy up to F at a discount from there, but the last ad mocks the status game as well. 
I realize that these ads are crowdsourced, but they say absolutely nothing to positively differentiate VX or showcase the product (besides the implicit pitch of the negative statements in the second ad). I have little use for that kind of ad messaging.
One could attain status, enjoy MCS upgrades, and buy up to F at a discount from there, but the last ad mocks the status game as well. I realize that these ads are crowdsourced, but they say absolutely nothing to positively differentiate VX or showcase the product (besides the implicit pitch of the negative statements in the second ad). I have little use for that kind of ad messaging.