Location: Chicago, Houston, or somewhere in between
Mileage Plus: Loyalty program for the new United in 2012
Hi Everyone, today we’re pleased to announce that Mileage Plus will be the loyalty program for the new United starting in 2012. I know, worst-kept secret. This means that Continental’s OnePass program will formally end on December 31, 2011 and then during the first quarter of 2012 we’ll wind-down OnePass and transition to Mileage Plus.
Here are some key points, which I hope you’ll find helpful:
No action is required. OnePass members who do not already have a Mileage Plus account will automatically be enrolled in the new program. For members who have accounts in both programs, we encourage you to link your accounts now, and then we’ll do our best to match up all other accounts.
You can still link your accounts ahead of time. If you have accounts in both programs and want to link them yourself before Q1 2012, you can do so at united.com/linkmyaccounts or continental.com/linkmyaccounts.
Your miles and status are safe. Rest assured that all reward miles, elite qualification credit, and lifetime status (if applicable) will be preserved as we transition to a single program in 2012. Again, your reward miles and elite qualifying miles/segments are safe as we transition to the single program. In addition, OnePass members will earn 2012 elite status based on their combined OnePass and Mileage Plus elite qualifying activity in 2011.
We still owe you a bunch of details. Later this year we will announce the specific details of the 2012 Mileage Plus program, including mileage expiration, account numbers, lifetime status, elite tiers, qualification and benefits. I know you’re starving for these details, and we’re going to explain it all in the coming months.
I’m sure you have plenty of questions, and we’ll do our best to answer them.
Managing Director, Customer Solutions
So, an update on what the name will be but no details on the program itself. I think it's misleading to say MP will be the program, when all that has been announced is the name. The program is so much more than just the name.
The biggest question, that applies right now, is when will we be able to use UA SWU/CR1 on CO flights, and v.v.? The other questions i can think of will all be answered once the programs combine.
I am no marketing or brand profressional but I would have thought the name would be changed to try to create a new image as a combined UA/CO rather then a second life of the MP program.
Like "United Points" to match the newly branded "United Club" lounges??
I don't really think it matters too much. It seems that most airline loyalty programs do a pretty poor job of distinguishing between the program brand and the airline brand so it doesn't make much of a difference.