Here is the link to the survey:
http://mymileageplus.com/mmps/102177...3f0f6602bf5342
And here are some details (sorry for the long post)
12. Snack Item
For example:
Either one of the following (individual items):
2oz pack of chips
3oz pack of trailmix
One cereal bar
One apple
On a scale from 5 to 1, where 5 is very interested and 1 is very uninterested, how interested are you in buying a snack item if you were sitting in Economy or Economy Plus on an International flight?
13. If United were to offer the snack item for $3.00, how likely would you be to buy this item?
14. If United offered the snack item at $3.00, which of the following would best describe your thoughts about the price?
15. Snack Box
For example:
One box containing all of the following (or similar):
1oz salami slices
.75oz organic crackers
.75oz cheese spread
.74oz multigrain crisps
.5oz topical mix dried fruit
1oz cookie
16. On a scale from 5 to 1, where 5 is very interested and 1 is very uninterested, how interested are you in buying a snack box if you were sitting in Economy or Economy Plus on an International flight?
17. If United offered the snack box at $10.00, which of the following would best describe your thoughts about the price?
18. Current Economy Meal
For example:
Meal consisting of: - 7oz of curry chicken with rice and chickpeas (previously frozen, served warm)
19. If United were to offer the current economy meal for $16.00, how likely would you be to buy this item?
20. If United offered the current economy meal at $16.00, which of the following would best describe your thoughts about the price?
21. Gourmet Salad
For example:
Roasted and seasoned chicken breast
Lettuce, asparagus, olives and sun-dried tomatoes
Rotini noodles
Vinaigrette
On a scale from 5 to 1, where 5 is very interested and 1 is very uninterested, how interested are you in buying a gourmet salad if you were sitting in Economy or Economy Plus on an International flight?
22. If United were to offer the gourmet salad for $19.00, how likely would you be to buy this item?
23. If United offered the gourmet salad at $19.00, which of the following would best describe your thoughts about the price?
24. Premium Sandwich
For example:
Freshly made sandwich with:
Freshly baked European style roll
Roasted chicken breast
Leaf of lettuce and rucola
Slices of ripe tomatoes
Freshly made pesto with parsley and bell pepper salsa
On a scale from 5 to 1, where 5 is very interested and 1 is very uninterested, how interested are you in buying a premium sandwich if you were sitting in Economy or Economy Plus on an International flight?
25. If United were to offer the premium sandwich for $9.00, how likely would you be to buy this item?
26. If United offered the premium sandwich at $9.00, which of the following would best describe your thoughts about the price?
27. Restaurant Style Meal
Restaurant size and quality meal, prepared daily from fresh ingredients; no pre-made or frozen components.
For example:
Appetizer: Roasted mushroom duck tart and seared sea scallops with organic kalamata olive-caper vinaigrette and fig chutney
Main dish: Apricot curry braised lamb medallion with Israeli couscous and spicy roasted eggplant
Salad: Compressed Belgian endive (Medjool Dates, Nantes Carrots, Young Cilantro and Madras Curry Yogurt)
Dessert: Cantabloupe sorbet (“Muscat de Beaumes de Venise en Gelée” and Compressed Melon)
On a scale from 5 to 1, where 5 is very interested and 1 is very uninterested, how interested are you in buying a restaurant style meal if you were sitting in Economy or Economy Plus on an International flight?
28. If United were to offer the restaurant style meal for $34.00, how likely would you be to buy this item?
29. If United offered the restaurant style meal at $34.00, which of the following would best describe your thoughts about the price?
30. If all of the items you just saw were offered to you as part of a menu of choices for your most recent International Economy trip with United, which would you have chosen? Please check all that apply.
Snack Item $3.00
Gourmet Salad $19.00
Restaurant Style Meal $34.00
Premium Sandwich $9.00
Snack Box $10.00
Current Economy Meal $16.00
None of the above
32. If United began selling these food choices on board the aircraft, would you be interested in purchasing them in advance (when booking the ticket)?
33. Based on your last International Economy flight on United, if these meal choices had been offered for sale on your latest International Economy Class trip, would you recommend United to friends and acquaintances?
35. Today, United provides coffee, tea, sodas and bottled water by the glass for free on International Economy flights. United is considering changing this policy so that now:
You get coffee, tea, sodas and filtered water for free and you have to pay a small charge for bottled water (served in individual bottles)
If United were to implement this policy, would you recommend United to friends and acquaintances?
36. How often would you have purchased any of the following items on board, had these items been offered on all flights you have taken during the past 6 months?
Newspapers
Sleeping pills
Magazines
Earplugs
Eyemasks