Ad Campaign: Mcgarrybowen & United Really Think You Should Consider Flying Out of EWR
Jun 21, 2017, 10:13 am
#31
Join Date: May 2014
Location: DMV
Posts: 2,092
This ad campaign is UA trying to remedy the main problem of their EWR-only strategy - the psychological reluctance of NYC dwellers to cross state lines for the purpose of getting to the airport.
I guarantee that there are many, many people who instinctively prefer JFK to EWR because they think going to Jersey would be a hassle without ever having seriously tested if that's actually the case for them.
Jun 21, 2017, 10:34 am
#32
Join Date: Sep 2014
Posts: 553
I saw an ad for on the NY Times website a few weeks ago that was part of this campaign. It pointed out that you can get to EWR from NY Penn in 34 minutes.
I don't live in the NYC area but I always thought EWR was farther away – crossing state lines probably was a part of that perception.
I don't live in the NYC area but I always thought EWR was farther away – crossing state lines probably was a part of that perception.
Jun 21, 2017, 11:19 am
#33
FlyerTalk Evangelist
Join Date: Sep 2008
Location: Jersey Shore/YYZ
Programs: UA 1K, Marriott Plat, Hilton Diamond, Hertz PC
Posts: 12,521
I think this is an innovative way to get out the idea that EWR isn't really that hard to get to. Whether the taxi timer actually turns off when close to JFK or EWR - we'll have to see a real-life report.
Then again, I have friends in NY who'd rather deal with 2-hour drives to Long Island than visit me, because of a tunnel. It's just silly.
Then again, I have friends in NY who'd rather deal with 2-hour drives to Long Island than visit me, because of a tunnel. It's just silly.
Jun 21, 2017, 12:17 pm
#34
Join Date: Sep 2006
Location: HNL
Programs: UA GS4MM, MR LT Plat, Hilton Gold
Posts: 6,447
I've recently had some business trips to NJ and a few observations:
There are a ton of cool food/bar options - and even more going in.
With the renovations going on - it is a bit of a maze to checkin and get thru security - but not awful, it will be nice when the renovations are complete.
I got thru the elite TSA line fairly quickly mid-mornings
I was shocked how easy it is to go to Manhattan - from my hotel in East Rutherford, on the bus I generally got to Port Authority/Time Square area in about 15 minutes
Was surprised at my experience since EWR seems to get such a bad rap.
I like the ad campaign, very clever.
There are a ton of cool food/bar options - and even more going in.
With the renovations going on - it is a bit of a maze to checkin and get thru security - but not awful, it will be nice when the renovations are complete.
I got thru the elite TSA line fairly quickly mid-mornings
I was shocked how easy it is to go to Manhattan - from my hotel in East Rutherford, on the bus I generally got to Port Authority/Time Square area in about 15 minutes
Was surprised at my experience since EWR seems to get such a bad rap.
I like the ad campaign, very clever.
Jun 21, 2017, 12:20 pm
#35
FlyerTalk Evangelist
Join Date: Sep 2002
Location: Between AUS, EWR, and YTO In a little twisty maze of airline seats, all alike.. but I wanna go home with the armadillo
Programs: CO, NW, & UA forum moderator emeritus
Posts: 35,376
This ad campaign is UA trying to remedy the main problem of their EWR-only strategy - the psychological reluctance of NYC dwellers to cross state lines for the purpose of getting to the airport.
I guarantee that there are many, many people who instinctively prefer JFK to EWR because they think going to Jersey would be a hassle without ever having seriously tested if that's actually the case for them.
I guarantee that there are many, many people who instinctively prefer JFK to EWR because they think going to Jersey would be a hassle without ever having seriously tested if that's actually the case for them.
I saw an ad for on the NY Times website a few weeks ago that was part of this campaign. It pointed out that you can get to EWR from NY Penn in 34 minutes.
I don't live in the NYC area but I always thought EWR was farther away – crossing state lines probably was a part of that perception.
I don't live in the NYC area but I always thought EWR was farther away – crossing state lines probably was a part of that perception.
es still have a decent presence at LGA. I'm always amused that it gets no place in the discussion (yes - it's a disheveled pit but there are a lot of flights from it).
Jun 21, 2017, 12:55 pm
#36
Join Date: Jul 2013
Programs: DYKWIA, But I'm a "Diamond Guest" UA 1K/2MM
Posts: 2,250
United needs to note that NYC cabs that go to EWR have to return empty, as do NJ cabs that go to Manhattan.
This is an unconscionable waste of resources and an utterly un-necessary increase in traffic.
This is an unconscionable waste of resources and an utterly un-necessary increase in traffic.
Jun 21, 2017, 1:20 pm
#37
Join Date: Feb 2010
Location: New Jersey
Programs: UA MM 1K, AA MM Gold, Marriott LT Platinum
Posts: 3,235
And CVG isn't in Ohio.
And Baltimore WASHINGTON Int'l Airport isn't in DC. (Or Baltimore.)
And DCA and IAD are in VA (or at least you have to cross through VA to get to them and they are surrounded by VA - I think the airport properties technically are part of DC but are not contiguous with the rest of DC).
And neither JFK nor LGA are in Manhattan, for that matter.
And Baltimore WASHINGTON Int'l Airport isn't in DC. (Or Baltimore.)
And DCA and IAD are in VA (or at least you have to cross through VA to get to them and they are surrounded by VA - I think the airport properties technically are part of DC but are not contiguous with the rest of DC).
And neither JFK nor LGA are in Manhattan, for that matter.
Jun 21, 2017, 1:29 pm
#38
Join Date: Jan 2016
Programs: UA 1K; *G, AA Plat
Posts: 1,700
But is this really something United wants to get involved in? Even though you and I see it as a waste of resources, other people could see it as 'ensuring NY/NJ cabs have jobs' or ensuring that cabs don't have to compete against each other for customers/prices. Could be more bad press no matter how you spin it.
Seems more of a government thing. Not United's role/battle/job.
Jun 21, 2017, 1:51 pm
#39
Join Date: Jan 2006
Location: BOS
Programs: AA EXP, UA 1K
Posts: 1,078
Time to the airport is one thing and time to the gate is another. Whereas security lines at EWR can be a total cluster and completely unpredictable, I am basically guaranteed that I can be at my gate in T8 at JFK within 5-10 mins of arriving at curbside with the short TSA-pre lines throughout the day.
Jun 21, 2017, 1:55 pm
#40
Join Date: Jun 2016
Location: EWR
Programs: UA 1.65M , Platinum, 1K Emeritus, UC Lifetime , HHonors Gold, Presidential Plus card holder
Posts: 692
Your not the only one who thought Newark was not New York
https://portfolio.panynj.gov/2016/06...k-to-the-past/
https://portfolio.panynj.gov/2016/06...k-to-the-past/
Last edited by WineCountryUA; Jun 21, 2017 at 2:25 pm Reason: repaired post
Jun 21, 2017, 1:57 pm
#41
Join Date: Mar 2007
Programs: United Mileage Plus Premier
Posts: 781
Manhattan is an island. No matter how you slice it you need bridges or tunnels to get to the airport. I have lived an worked in the NY Metro area for over 30 years now and it is always a crap shoot getting off the island no matter where you are headed. In the years since Mr. Bloomberg was the mayor traffic has gotten much worst because it was his goal to make more people take mass transit so they put in pedestrian malls, closed streets, made some streets east/west thru streets--no turns between 8th and 3rd avenues. Traffic is traffic and it is likely to be bad no matter which way you go. Add some rain and it gets worse quickly.
Jun 21, 2017, 2:57 pm
#42
Join Date: Aug 2010
Location: NYC / MIA / AMS
Programs: UA 1k
Posts: 499
This is true for cabs, but not for car services Uber/Lyft/Old school (carmel/dial7). For those, only NJ plates can't pick up in NYC, but NY plates can pick up both directions.
Jun 21, 2017, 4:14 pm
#43
Join Date: Dec 2014
Location: Haze gray and underway
Programs: UA 1K 2MM, HH Diamond, Marriott 'clink clink' Titanium
Posts: 1,784
Manhattan is an island. No matter how you slice it you need bridges or tunnels to get to the airport. I have lived an worked in the NY Metro area for over 30 years now and it is always a crap shoot getting off the island no matter where you are headed. In the years since Mr. Bloomberg was the mayor traffic has gotten much worst because it was his goal to make more people take mass transit so they put in pedestrian malls, closed streets, made some streets east/west thru streets--no turns between 8th and 3rd avenues. Traffic is traffic and it is likely to be bad no matter which way you go. Add some rain and it gets worse quickly.
Jun 21, 2017, 5:28 pm
#44
Join Date: Dec 2014
Location: BOS/SIN
Programs: DL PM, OZ Diamond Plus, BA Silver
Posts: 1,799
Time to the airport is one thing and time to the gate is another. Whereas security lines at EWR can be a total cluster and completely unpredictable, I am basically guaranteed that I can be at my gate in T8 at JFK within 5-10 mins of arriving at curbside with the short TSA-pre lines throughout the day.
Also the food options at T7 are better than OTG in EWR C lol.