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A Comprehensive Look at Domestic First Class Monetization (FCM) on United

Old Feb 16, 2016, 6:52 pm
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Last edit by: findark
Table 1: United First fare differential versus same fare in United Economy
Code:
lax |   99    --
sea |  129   129    --
den |  129   129   159    --
dfw |  159   159   199x  129    --
msp |  199   199   159x  129   129x   --
iah |  199   159   199   129    79   159    --
ord |  199   199   199   129   129    99   129    --
atl |  249   199x  249x  159   129x  129   129   129    --
iad |  299   249   249   159   159   129   159   129   129    --
ewr |  460‡  451‡  299   199   159   159   159   129   129    79    --
fll |  299   249x  299x  199   159x  159x  129   159    --   129   159x   --
bos |  299   299x  299x  199   199x  159x  199   129   129x   99    79   159x
    -------------------------------------------------------------------------
       sfo   lax   sea   den   dfw   msp   iah   ord   atl   iad   ewr   fll
x indicates that there is no normal nonstop service between the city pair. Up to two transfers (connections) are free in each direction.
‡ indicates there is no /UPDI fare published for this route. Amount is the difference between lowest available UP fare and current Economy (lowest), provided for reference.
-- indicates United does not publish a fare for this city pair.


Table 1.5: United First fare differential as a function of flight distance (partly speculation)
Code:
 total distance   fare differential
   min   max            ($)
------------------------------------
         299             79
   300   499             99
   500   999            129
  1000  1499            159
  1500  1999            199
  2000  2399            249
  2400                  299
Table 3: Minimum fare class with matched United First fare
Code:
lax |   K    -
sea |   K    K    -
den |   K    K    K    -
dfw |   K    K    L    K    -
msp |   K‡   K    L    K    K    -
iah |   L‡   K*   K‡   K    K‡   T‡    -
ord |   L    K*   L‡   L    K*   K*   K    -
atl |   K    K    L‡   K    K    K‡   K    K    -
iad |   T‡   K*   L‡   K‡   K    K*   K    K    K    -
ewr |   -    -    K    K    K    K‡   K    K*   K*   Q     -
fll |   K    K    L    K    K    K    K    K    -    K    K    -
bos |   K*   L‡   L    K    L    T    K    K    L    K    K    L
    ---------------------------------------------------------------
       sfo  lax  sea  den  dfw  msp  iah  ord  atl  iad  ewr  fll
- indicates no /UPDI fare is published for the route
‡ indicates the minimum matched fare is also the minimum published fare
* indicates that there is a lower, unmatched fare with the same basis letter as the lowest matched fare
The United Economy booking code hierarchy is: Y B M E U H Q V W S T L K G N
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A Comprehensive Look at Domestic First Class Monetization (FCM) on United

Old Jan 31, 2016, 9:41 am
  #46  
 
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This is awesome! Thank you!

If United will start listing the fare codes in expert mode, it will be much easier to look under the covers (without using EF paired with routing rules, etc). Not likely, but I can wish!
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Old Feb 2, 2016, 12:19 pm
  #47  
 
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New online buy-up pricing

Hello,

Today I purchased an online buy-up and the way it worked seemed to be different than before. In the past I would see the difference between my fare and a published FC fare, whereas if I called an agent I might be charged the difference between my fare and a current -UPDI fare. Here's what happened:

Originally booked K class one way ticket for $179. At the time of purchase (months ago) the first class fare was about $300 more so I didn't bite.

I looked at my reservation and the buy-up was now $203 so I went ahead and purchased. I would say that $200 is a pretty common -UPDI fare difference for that route (SNA-STL)

Oddly enough the currently offered fare for that exact flight is roughly $350 with a $550 first class fare. So it seemed to offer a buy-up based on the fare that I paid. I don't think I can see the fare basis that I'm on but the online eticket receipt now shows BU200USDFC1 on the fare rules.

Anyways that seems to be a good improvement for those wishing to buy up online. Curious if others have noticed a change.
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Old Feb 2, 2016, 12:31 pm
  #48  
 
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Purchasing a number of tickets yesterday, I noticed a new layout/design for the buy-up popup that appears immediately after ticketing. Pricing of upgrades was also wildly more than I am used to on discount Y tickets ($999 for DEN-CLT, and $599 for ORD-DEN), where I am used to upgrade costs in the $200-300 range for these flights. Hoping it is an anomaly but these upgrade prices were in excess of the difference between the (immediately previously) displayed Y and F fares during the purchase process.

Anyone else noticed same/similar upgrade pricing? I hope not but have heard speculation about United increasing upgrade pricing in an effort to increase premier upgrade success and wonder if this is related.
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Old Feb 2, 2016, 12:38 pm
  #49  
 
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This thread has some good info. Often the buy-up prices are the typical UPDI fare difference for the route.

For example, you paid $200 for K in the past, the current UPDI difference between economy and first is $200, and the current lowest first class fare is $600(W-UPDI). Common buyups will be $200 (UPDI fare difference) or $400 (full fare difference to lowest first fare currently on sale).

Most discount upgrade offers are the UPDI differential for the route, regardless of what fare class you originally purchased.

Last edited by WineCountryUA; Feb 2, 2016 at 2:48 pm Reason: cleanup after merge
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Old Feb 2, 2016, 2:35 pm
  #50  
 
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I've never seen an offer like that before, I had no idea it was common.

Last edited by WineCountryUA; Feb 2, 2016 at 2:47 pm Reason: cleanup after merge
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Old Feb 2, 2016, 5:18 pm
  #51  
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First of all, I want to give a big round of appreciation for all the thanks. I didn't want to clog up the thread replying to each of you individually, but I do want to say I'm glad that you all find this interesting too. Thanks!


Unfortunately, it looks like just as I get curious enough to write this up, United is going to make some tweaks to the way they do fares. As far as I can tell, things are staying mostly the same from a theoretical standpoint, but a few things are changing.

It looks like they are rolling out the new fares in a haphazard basis, as a they pretty much always coexist with the old ones. As an example, here is the bottom half of BOS-SFO right now, in Y and F:

Code:
-------------------------------------------------------------------------------------------------------------------------------------
Cxr     Basis      BC  Cbn    Price   Tp  AP  Min  Max   Days    Rf   T Start     T End      Expiry            Blk/Note
-------------------------------------------------------------------------------------------------------------------------------------
 UA  GFA03AHS       G   Y    $106.05  RT   3  -F-   30            N              9-Feb-16		
 UA  GFA21AHS       G   Y    $129.30  RT  21  -F-   30            N             29-Feb-16		
 UA  KFA21AGS       K   Y    $133.96  RT  21  -F-   30            N  23-Feb-16  25-Mar-16   4-Feb-16          18Mar-04Apr
 UA  KFA21AGN       K   Y    $163.72  RT  21  -F-                 N
 UA  LFU07AHS       L   Y    $169.30  RT   7  -F-   30   TW       N  26-Jan-16  10-Feb-16   3-Feb-16
 UA  LFK21AGS       L   Y    $171.17  RT  21  -F-   30   TW  S    N  20-Feb-16  18-May-16   2-Feb-16          18Mar-04Apr
 UA  LFA21AGN       L   Y    $182.33  RT  21  -F-                 N
 UA  TFA21AXS       T   Y    $190.70  RT  21  -F-   30            N  25-Feb-16  30-Apr-16  11-Feb-16       18-20,24,25,28Mar
 UA  TFA14AGN       T   Y    $211.17  RT  14  -F-                 N
 UA  SFA14AGN       S   Y    $243.72  RT  14  -F-                 N
 UA  WAA07AGN       W   Y    $285.58  OW   7                      N
 UA  QAA07AGN       Q   Y    $332.09  OW   7                      N
Code:
-------------------------------------------------------------------------------------------------------------------------------------
Cxr     Basis      BC  Cbn    Price   Tp  AP  Min  Max   Days    Rf   T Start     T End      Expiry            Blk/Note
-------------------------------------------------------------------------------------------------------------------------------------
 UA  KFAVUPFS       P   J    $412.10  RT  21  -F-   30            N  23-Feb-16  25-Mar-16   4-Feb-16          18Mar-04Apr
 UA  KFAVUPFN       P   J    $441.86  RT  21  -F-                 N
 UA  LFU7UPFS       P   J    $447.44  RT   7  -F-   30   TW       N  26-Jan-16  10-Feb-16   3-Feb-16
 UA  LFKVUPFS       P   J    $449.30  RT  21  -F-   30            N  20-Feb-16  18-May-16   2-Feb-16          18Mar-04Apr
 UA  LFAVUPFN       P   J    $460.47  RT  21  -F-                 N
 UA  TFAVUPFS       P   J    $468.84  RT  21  -F-   30            N  25-Feb-16  30-Apr-16  11-Feb-16       18-20,24,25,28Mar
 UA  TFAUUPFN       P   J    $489.30  RT  14  -F-                 N
 UA  SFAUUPFN       P   J    $521.86  RT  14  -F-                 N
 UA  WAA7UPFN       P   J    $563.72  OW   7                      N
 UA  SFA14AGN/UPDI  P   J    $568.37  RT  14  -F-                 N
 UA  WAA07AGN/UPDI  P   J    $610.23  OW   7                      N
 UA  QAA7UPFN       Z   J    $610.23  OW   7                      N
 UA  QAA07AGN/UPDI  Z   J    $656.74  OW   7                      N
They have changed the differential paired fare from using "/UPDI" to replacing the two advance purchase digits and the following "A" (I've never seen any other letter in that position) with a one-character advance purchase code and the word "UP". So, for example, KFA21AGN pairs with KFAVUPFS (the V in fourth position corresponds to the 21-day advance purchase). The general differential fare principle is the same, but I notice the following changes:

  • Connection cost is decreased to $20, from $25.
  • Fare may use a different peak surcharge (Q table) than its pair.
  • The price differential and minimum matched fare may change when these fares are added. SFO-BOS decreased from $349 to $299 and from S to K. SFO-IAD decreased from $349 to $309 and from S to L (right now there is no matched economy L fare!). SFO-ORD remains constant at $199.
  • Not all routes have these fares yet. Also, they haven't deleted the old fares yet, so the p.s. routing loophole remains on the table.
  • New fares have a cleaned up routing block for cat4:
    Code:
      THE FARE COMPONENT MUST NOT INCLUDE TRAVEL BETWEEN EWR AND
      LAX.
      AND
      THE FARE COMPONENT MUST NOT INCLUDE TRAVEL BETWEEN EWR AND
      SFO.
      AND - FOR TRAVEL ON/AFTER 11FEB 16 AND ON/BEFORE 02MAR 16
      IF THE FARE COMPONENT INCLUDES TRAVEL BETWEEN IAD AIRPORT
      AND LAX
          THEN THAT TRAVEL MUST NOT BE ON
          ONE OR MORE OF THE FOLLOWING
            UA FLIGHT 319
            UA FLIGHT 653.
  • ...and a slightly more descriptive notes block describing the dual inventory requirement. They still have the strange "Economy Restricted Fares: P" title.
    Code:
    ECONOMY RESTRICTED FARES                  P
     APPLIES FOR ONE WAY FARES
    FOR ADULT
     RESERVATION BOOKING DESIGNATOR
    EXCEPTIONS
    CHART 1
    FARE          LOCATIONS/FLIGHTS        MKTG RBD       NOTE
    IDENTIFIER                             CXR
    ------------- -----------------------  --- ---------- ------
    ANY FARE      EACH FLT SEGMENT.        UA  W P  P/BA
    ANY FARE      EACH FLT SEGMENT.        UA  W REQ
  • Booking codes of premium fares may be adjusted again. The new fares on SFO-ORD book into P at the bottom, rather than A.

I will let any changes spread through the system before considering updating the numbers.

Last edited by findark; Feb 3, 2016 at 12:48 am Reason: formatting
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Old Feb 2, 2016, 8:34 pm
  #52  
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Originally Posted by findark
[*]New fares have a cleaned up routing block for cat4:
Code:
  THE FARE COMPONENT MUST NOT INCLUDE TRAVEL BETWEEN EWR AND
  LAX.
  AND
  THE FARE COMPONENT MUST NOT INCLUDE TRAVEL BETWEEN EWR AND
  SFO.
  AND - FOR TRAVEL ON/AFTER 11FEB 16 AND ON/BEFORE 02MAR 16
  IF THE FARE COMPONENT INCLUDES TRAVEL BETWEEN IAD AIRPORT
  AND LAX
      THEN THAT TRAVEL MUST NOT BE ON
      ONE OR MORE OF THE FOLLOWING
        UA FLIGHT 319
        UA FLIGHT 653.
I recently purchased an UPDI SFO-BOS via EWR for around $1200 RT booking into C/A. Looks like they've closed that loophole.
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Old Feb 3, 2016, 12:12 am
  #53  
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Originally Posted by Kacee
I recently purchased an UPDI SFO-BOS via EWR for around $1200 RT booking into C/A. Looks like they've closed that loophole.
Yep. To be fair, I'm pretty sure it was only ever open for a couple weeks. They used to prohibit SFO-EWR on the old /UPDI cat 4 too...

You can, however, still use the loophole. The actual /UPDI fares in the table above allow the EWR connection. They are $50 more each way. I expect them to get deleted eventually.
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Old Feb 3, 2016, 1:08 pm
  #54  
 
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Starting my second decade on FlyerTalk this week, this might be the most interesting post yet. So many thanks to the author!
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Old Feb 3, 2016, 1:53 pm
  #55  
 
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Is there any indication that UA varies when flights are to a "resort" destination like MCO (or other Florida)? While not such exactly, I fly a lot TPA-EWR and return and see almost always 129, sometimes 10-20 less.
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Old Feb 3, 2016, 2:38 pm
  #56  
 
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Thanks for taking the time and effort to research, analyze and then clearly explain this somewhat complex pricing topic. I very much like your writing style and the grammatical correctness! Bravo. :-::-::-::-::-:
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Old Feb 4, 2016, 10:46 am
  #57  
 
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Originally Posted by Kacee
I recently purchased an UPDI SFO-BOS via EWR for around $1200 RT booking into C/A. Looks like they've closed that loophole.
I did exactly the same thing in the other direction a month ago, booking BOS<>SFO for travel next week. But my every effort to find similar fares in the future has been stymied. Now I know why.
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Old Feb 6, 2016, 5:06 pm
  #58  
 
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Thanks for the long and easy to follow explanation.

I've been buying cheap ($500-600) A fares out of SEA that were UPDI fares... usually to Texas.

Now it makes sense why I haven't been able to find these fares again recently - I guess the UPDI fares are changing into more expensive "UP" fares... My cheap fares now price out at $1k+ for A class.

I agree that it will be better for Premier upgrades but... this seriously changes/impacts some of us out there. I guess now we know what Oscar was talking about when he said something about how he was improving Premier upgrades.

The main reason being is that my "job" permitted me to buy F if it was slightly more than Y.. well, now looks like there is again a big difference between F and Y. This isn't good news for me. #BringBack$misek
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Old Feb 16, 2016, 5:44 pm
  #59  
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Some updates!

I get this suspicious feeling like UA Insider read this thread and told UA RM they needed to get their house in order. Probably not true, but what is certainly true is that the table of differentials has changed, a lot. In general, they have gone up, sometimes substantially, so perhaps this is UA management scaling back FCM in favor of elite upgrades. It will take a few months for ticketed fares to transition to the new table, so we will have to wait and see.

The new table really looks like someone took the fare writers to task and told them to make things make sense. It is entirely distance-based (or block time based for all the meal schedule people ), and can be summarized as follows. Note that some of these are guesses as I don't actually have enough data to be sure. Anyone who wants to get more data, feel free

Code:
 total distance   fare differential
   min   max            ($)
------------------------------------
         299             79
   300   499             99
   500   999            129
  1000  1499            159
  1500  1999            199
  2000  2399            249
  2400                  299
The new fare differential table looks like

Code:
lax |   99    --
sea |  129   129    --
den |  129   129   159    --
dfw |  159   159   199   129    --
msp |  199   199   159   129   129    --
iah |  199   159   199   129    79   159    --
ord |  199   199   199   129   129    99   129    --
atl |  249   199   249   159   129   129   129   129    --
iad |  299   249   249   159   159   129   159   129   129    --
ewr |  460‡  451‡  299   199   159   159   159   129   129    79    --
fll |  299   249   299   199   159   159   129   159    --   129   159    --
bos |  299   299   299   199   199   159   199   129   129    99    79   159
    -------------------------------------------------------------------------
       sfo   lax   sea   den   dfw   msp   iah   ord   atl   iad   ewr   fll
And perhaps more interesting is the change in these numbers, as well as comparison of cpm for upsells by origin (bold are new figures in the averages table):

Code:
lax |  +50    --
sea |  +60   +50    --
den |  -10   +60   +80    --
dfw |    0   +80  +100     0    --
msp | +100  +100   +80   +60   +50    --
iah |   --   +80  +100   -10     0   +80    --
ord |    0     0  +100     0     0   +40     0    --
atl | +110  +100  +110   +80   +50   +50   +50   +50    --
iad |  -50     0   -50     0     0   +50     0     0   +50    --
ewr |   --    --     0  +100     0   +80   +80   +50   +50   +30    --
fll |  +20   +60  +110   -30   +30   +30   -20     0     0     0   +30    --
bos |  -50   -70  +150   -10     0   +80   -10     0   +50     0   +30   +30
    -------------------------------------------------------------------------
       sfo   lax   sea   den   dfw   msp   iah   ord   atl   iad   ewr   fll
Code:
       SFO   LAX   SEA   DEN   DFW   MSP   IAH   ORD   ATL   IAD   EWR   FLL   BOS
    -------------------------------------------------------------------------------
cpm | 14.3   9.8   7.8  11.7  13.7   8.7  15.5  13.7   9.3  15.2  13.4  11.4  13.3
xps | 14.0   9.0                                                  12.5
upd | 11.2                                13.0
xps | 14.1  13.6  12.6  14.3  16.0  15.4  15.3  16.5  15.8  17.3  19.0  12.6  15.8
It also looks like they are trying to standardize the match level at K (sometimes L):

Code:
lax |   K    -
sea |   K    K    -
den |   K    K    K    -
dfw |   K    K    L    K    -
msp |   K‡   K    L    K    K    -
iah |   L‡   K    K‡   K    K‡   T‡    -
ord |   L    K    L‡   L    K    K    K    -
atl |   K    K    L‡   K    K    K‡   K    K    -
iad |   T‡   K‡   L‡   K‡   K    K‡   K    K    K    -
ewr |   -    -    K    K    K    K‡   K    K‡   K    Q     -
fll |   K    K    L    K    K    K    K    K    -    K    K    -
bos |   K‡   L‡   L    K    L    T    K    K    L    K    K    L
    ---------------------------------------------------------------
       sfo  lax  sea  den  dfw  msp  iah  ord  atl  iad  ewr  fll

As I noted two weeks ago, the fare naming structure has changed a bit with this. The general theory of "/UPDI fares" (if we still want to call them that) is the same, but the name of the fare has changed. The new differential premium fares have the following relevant changes:

  • Connection cost is decreased from $25 to $20
  • Category 4 rules have received a major cleanup. They prohibit routing via p.s. flights (named by route) and select three cabin aircraft that have been coded into the fare by flight number.
  • For whatever reason, the new differential fares use a different, and generally more expensive, peak travel surcharge table (Q table) than do some of the cheaper Economy fares. This is likely the explanation for the extra difference in fare if your findings don't match the table above.

These new-style differential fares occur only on routes with canonical nonstop service. Routes which have little or no direct service (e.g. MSP-ATL, SEA-LAX) still have old-style differential fares, except that they have been refiled with the following updates:

  • Connection cost has been removed. Two connections are permitted free in each direction on the fare component.
  • The Category 4 rules have not been cleaned (in before UA fixes this...). EWR-LAX is prohibited, but not EWR-SFO. If you can find routing rules that permit an EWR-SFO sector, then you can route it, often for less than the $599 sale price for the nonstop. For example, I did it with SFO-PVD. Note that you need a fare without canonical nonstop service to your destination, so e.g. RDU-SFO or BOS-SFO won't work.
  • Old-style differential fares on nonstop routes have been deleted.

I'm going to work to update the original post with some of this info, and maybe make a wikipost, since I have this lurking suspicion UA is going to change direction again soon. In the mean time, bigger differentials should mean more expensive TOD's, so we'll see what happens to 1K upgrade percentages come summer.

Last edited by findark; Feb 16, 2016 at 6:53 pm
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Old Feb 16, 2016, 7:20 pm
  #60  
 
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Big changes! Thanks findark for keeping on top of this.

Glad I got a number of $79/$89 upgrades to A from IAH-EWR (now $159). I'm assuming there's still no guaranty that the TOD (now HOD) upgrade would book into A, correct?

The upgrades are definitely no longer no-brainers.
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