Why would u redeem UA miles for gift cards when u can redeem them for business class tickets across the pond. I mean I just booked a business class ticket on UA (60 K per ticket) for my in-laws. It is a 16 (2 X 8) hour flight and they were very impressed
. Minimum cost of such a flight would have been $3-4 K per ticket. Bottom line is u can stretch miles and points a lot if u travel and do your research. U can't do much better than $500 with GC etc. However if someone doesn't have potential travel than GC will be more useful. Then again if one doesn't have usage for miles/points, they should be focusing on cash back credit cards. As always YMMV!