Norwegian (DY) to launch LGW to JFK, FLL, LAX in July14
Oct 17, 2013, 7:13 am
#31
Join Date: Oct 2012
Location: Brighton and Hove, UK
Programs: LH FTL, BA Silver, Thameslink Delay Repay
Posts: 1,248
That said, I could probably put up with Economy on an eastbound day flight at these prices. And the flight back home could just well be a one-way redemption in BA F. Interesting!
Oct 17, 2013, 7:23 am
#32
FlyerTalk Evangelist
Join Date: Jan 2003
Location: somewhere north of London, UK
Programs: HH Gold, BA Silver, Accor Silver
Posts: 15,245
But you don't need a Saturday night stay and that's a massive difference. What's BA WT+ if you don't want to be away for the weekend? £2500 or so?
Oct 17, 2013, 7:31 am
#33
Join Date: Mar 2005
Location: London
Programs: BA
Posts: 2,368
Good luck to Norwegian but I don't think that the flights will last long.
If the actions of a competitor drove you, BA would have flown the same outlandish routes that bmi started when the bong was passed around at Castle Donnington.
Oct 17, 2013, 7:34 am
#34
Join Date: May 2012
Location: Londondinium
Programs: BAEC Sludge
Posts: 96
Does anyone see BA/Oneworld doing a spoiler? I recall American went into Stansted a few years back to kill off the competition (and then withdrew).
I can see that Norwegian is potentially a different market but...
I can see that Norwegian is potentially a different market but...
Oct 17, 2013, 7:37 am
#35
FlyerTalk Evangelist
Join Date: Aug 2000
Location: London and Zurich
Programs: AA, BA, Mucci: Sir Roger des Directions Routières, PCR
Posts: 13,609
Let me know where you can buy today at those prices - CW to LAX return for £1,509, I think not. 
A dummy booking for the same dates came to £3,298 in CW. Even out of my mind, I can see that that is more than double. @:-)
Yes, but eastbound with DY is overnight. As for the one way redemption in F, try finding availability. I tried several dates over several months without success. And on the dates with availability, they were connections using flights with AA via BOS or AB via DUS, with interesting turboprop connections in Y to add to the BA F experience.
A dummy booking for the same dates came to £3,298 in CW. Even out of my mind, I can see that that is more than double. @:-)
That said, I could probably put up with Economy on an eastbound day flight at these prices. And the flight back home could just well be a one-way redemption in BA F. Interesting!
Oct 17, 2013, 7:47 am
#36
FlyerTalk Evangelist
Join Date: Aug 2000
Location: London and Zurich
Programs: AA, BA, Mucci: Sir Roger des Directions Routières, PCR
Posts: 13,609
)
Oct 17, 2013, 7:55 am
#37
A FlyerTalk Posting Legend
Join Date: Aug 2006
Location: Argentina
Posts: 40,210
Hiddy I guess we will have to see how much $$££NorskeKr backing they have
Oct 17, 2013, 7:58 am
#38
Join Date: Jan 2008
Posts: 3,839
Oct 17, 2013, 8:05 am
#39
Join Date: Mar 2005
Location: London
Programs: BA
Posts: 2,368
Oct 17, 2013, 8:07 am
#40
Join Date: May 2011
Posts: 2,379
Ryanair have been planning it for a long time now - maybe they'll start soon as well?
Not to mention that while Norweigan and Ryanair look similar, they don't have exactly the same business model. While it may not be a roaring success, I don't see why they can't tick along by charging less than the legacy carriers. It doesn't need to be that much cheaper to persuade a small percentage of people to use them - all they really need for a couple of flights a week.
Not to mention that while Norweigan and Ryanair look similar, they don't have exactly the same business model. While it may not be a roaring success, I don't see why they can't tick along by charging less than the legacy carriers. It doesn't need to be that much cheaper to persuade a small percentage of people to use them - all they really need for a couple of flights a week.
Oct 17, 2013, 8:09 am
#41
FlyerTalk Evangelist
Original Poster
Join Date: Mar 2008
Location: Netherlands
Programs: KL Platinum; A3 Gold
Posts: 28,730
They will also serve OAK (Oakland, across from San Francisco) from Scandinavia so that's a potential future addition from LGW, too. And of course BKK too.
Originally Posted by CAPA
(Norwegian) expects the long-haul operation to achieve an efficient scale in 2014, but to be cash-positive from 2013. According to Norwegian’s projections, long-haul should grow to account for 4% of departures, 8% of passenger and 46% of ASKs in 2015, when the long-haul fleet will rise to eight aircraft.
Norwegian’s long-haul CASK target is NOK0.30-0.35 by 2015/2016, with a significant reduction from 2Q2013 to 3Q2013. Part of its strategy to lower long-haul unit costs is to base aircraft and crew locally in its long-haul destinations and a US base is now planned, in addition to a Bangkok base. It is also likely that it plans to add longer sectors in order to lower CASK.
Norwegian’s long-haul CASK target is NOK0.30-0.35 by 2015/2016, with a significant reduction from 2Q2013 to 3Q2013. Part of its strategy to lower long-haul unit costs is to base aircraft and crew locally in its long-haul destinations and a US base is now planned, in addition to a Bangkok base. It is also likely that it plans to add longer sectors in order to lower CASK.
Oct 17, 2013, 8:10 am
#42
Join Date: Mar 2005
Location: London
Programs: BA
Posts: 2,368
Ryanair have been planning it for a long time now - maybe they'll start soon as well?
Not to mention that while Norweigan and Ryanair look similar, they don't have exactly the same business model. While it may not be a roaring success, I don't see why they can't tick along by charging less than the legacy carriers. It doesn't need to be that much cheaper to persuade a small percentage of people to use them - all they really need for a couple of flights a week.
Not to mention that while Norweigan and Ryanair look similar, they don't have exactly the same business model. While it may not be a roaring success, I don't see why they can't tick along by charging less than the legacy carriers. It doesn't need to be that much cheaper to persuade a small percentage of people to use them - all they really need for a couple of flights a week.
Oct 17, 2013, 8:12 am
#43
FlyerTalk Evangelist
Original Poster
Join Date: Mar 2008
Location: Netherlands
Programs: KL Platinum; A3 Gold
Posts: 28,730
A recent report said they would offer flights to the US for $10 "as soon as 2017".
Oct 17, 2013, 8:16 am
#44
Join Date: Dec 2009
Posts: 1,754
The 9 months until launch is plenty of time to be selling tickets, and by charging extra for luggage and food their base prices will be lower and therefore often first on internet search engines.
While many have failed to crack low cost long haul, sooner or later an airline with genuinely lower costs (BKK based crew, 787 etc) will do it.
I would be tempted to bet on Norwegian! Though I must admit, they only ordered 8 787's so I don't think they're willing to bet the house on longhaul, and could easily backtrack.
While many have failed to crack low cost long haul, sooner or later an airline with genuinely lower costs (BKK based crew, 787 etc) will do it.
I would be tempted to bet on Norwegian! Though I must admit, they only ordered 8 787's so I don't think they're willing to bet the house on longhaul, and could easily backtrack.
Oct 17, 2013, 8:31 am
#45
Join Date: Jul 2012
Posts: 212
Flew LGW-LPA on Norwegian for the first time on sunday and i have to say i was very pleased.
Paid £3 extra to choose an overwing exit seat, but when i checked in at the machine 1DEF were empty so bagged 1F. Tagged my own bag and dropped it off. No queue whatsoever.
Boarding was handled efficiently with the front half of the plane down the airbridge and the rear half of the plane walking across the tarmac to stairs. Departed 5 mins early.
Im sure there was more legroom in 1F than on BA. Empty seat next to me. Leather seats. Squint and it was almost CE...
Crew were very pleasant and i was addressed by name (read from my credit card!). Free wifi makes a huge difference and makes the flight go much quicker.
My only gripe was the BOB food offering was rubbish. Must take my own next time.
Overall though, it was the most pleasant non BA flight ive had for a long time.
Back to topic, LAX seems an odd choice. Surely SFO would be more leisure orientated?
Paid £3 extra to choose an overwing exit seat, but when i checked in at the machine 1DEF were empty so bagged 1F. Tagged my own bag and dropped it off. No queue whatsoever.
Boarding was handled efficiently with the front half of the plane down the airbridge and the rear half of the plane walking across the tarmac to stairs. Departed 5 mins early.
Im sure there was more legroom in 1F than on BA. Empty seat next to me. Leather seats. Squint and it was almost CE...
Crew were very pleasant and i was addressed by name (read from my credit card!). Free wifi makes a huge difference and makes the flight go much quicker.
My only gripe was the BOB food offering was rubbish. Must take my own next time.
Overall though, it was the most pleasant non BA flight ive had for a long time.
Back to topic, LAX seems an odd choice. Surely SFO would be more leisure orientated?
Last edited by saintby; Oct 17, 2013 at 8:42 am