Batman v Superman: Dawn of Justice
Feb 7, 2016, 4:44 pm
#1
Original Poster
Join Date: Jul 2001
Location: Toronto, Ontario, Canada
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Posts: 1,788
Batman v Superman: Dawn of Justice
Turkish Airlines just announced new destinations. Flights to Gotham City and Metropolis will start in March 2016. Looks like business class will get limited edition movie tie-ins.
http://www.experiencetheskies.com/tu...-and-superman/
http://www.experiencetheskies.com/tu...-and-superman/
Feb 8, 2016, 12:18 pm
#3
FlyerTalk Evangelist
Join Date: Mar 2000
Posts: 17,404
I saw the ads on the Super Bowl yesterday. Spending this money now seems like the equivalent of lighting money on fire. Any Turkish ads during a Super Bowl seem kind of crazy -- it's not like "regular" Americans are EVER going to fly to Turkey -- but now? Heck, my visit to Turkey last year put me on the TSA SSSS list and the recent bombings would discourage even me from recommending an Istanbul vacation. I guess nobody in Turkish's HQ got the memo that they're supposed to be a real, for-profit company.
Feb 8, 2016, 2:59 pm
#4
Join Date: Dec 2015
Programs: miles&smiles
Posts: 122
I saw the ads on the Super Bowl yesterday. Spending this money now seems like the equivalent of lighting money on fire. Any Turkish ads during a Super Bowl seem kind of crazy -- it's not like "regular" Americans are EVER going to fly to Turkey -- but now? Heck, my visit to Turkey last year put me on the TSA SSSS list and the recent bombings would discourage even me from recommending an Istanbul vacation. I guess nobody in Turkish's HQ got the memo that they're supposed to be a real, for-profit company.
Feb 8, 2016, 10:17 pm
#5
FlyerTalk Evangelist
Join Date: Mar 2000
Posts: 17,404
Well, thanks for the geography lesson, but there's obviously not a "world outside the USA" when you're advertising on the USA television station broadcasting the Super Bowl. I'm sorry, but advertising a Turkish airline during the Super Bowl (this year, no less) is exactly like lighting your money on fire.
BTW, as you seem somewhat unfamiliar with USA customs, this is the most expensive advertising you can do in the USA.
BTW, as you seem somewhat unfamiliar with USA customs, this is the most expensive advertising you can do in the USA.
Feb 8, 2016, 10:39 pm
#6
Join Date: Dec 2015
Programs: miles&smiles
Posts: 122
Well, thanks for the geography lesson, but there's obviously not a "world outside the USA" when you're advertising on the USA television station broadcasting the Super Bowl. I'm sorry, but advertising a Turkish airline during the Super Bowl (this year, no less) is exactly like lighting your money on fire.
BTW, as you seem somewhat unfamiliar with USA customs, this is the most expensive advertising you can do in the USA.
BTW, as you seem somewhat unfamiliar with USA customs, this is the most expensive advertising you can do in the USA.
Feb 9, 2016, 1:55 am
#7
FlyerTalk Evangelist
Join Date: Aug 2010
Location: CPH
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I guess TK wants to be exposed more in the media - I wouldn't mind my boys getting one of those cards though - they are TK G.
The Super Bowl is getting more popular outside the US IMO - here in Scandinavia they have super bowl evening on TV and Mr. used to watch it live every year (the final) before he has kids - he is not from the US.
The Super Bowl is getting more popular outside the US IMO - here in Scandinavia they have super bowl evening on TV and Mr. used to watch it live every year (the final) before he has kids - he is not from the US.
Feb 9, 2016, 4:25 am
#8
Join Date: Sep 2011
Location: NAP
Programs: LH, BA, TK
Posts: 2,409
And no, visiting Turkey does NOT grant you a SSSS on your BPs.
There are many reasons why SSSS gets assigned, from randomness to last minute bookings.
You can be shocked to know how many Americans do US-IST-Europe and on long layovers just leave the airport and take advantage of the free Istanbul tour or free night offered by TK.
By now TSA should have arranged dedicated "ex-Turkey" secondary checks throuhghout.
Though for the future who knows, this might be the case. After all it's your government who fully supports Turkey leadership, hence I won't wonder for any inconsistency.
There are many reasons why SSSS gets assigned, from randomness to last minute bookings.
You can be shocked to know how many Americans do US-IST-Europe and on long layovers just leave the airport and take advantage of the free Istanbul tour or free night offered by TK.
By now TSA should have arranged dedicated "ex-Turkey" secondary checks throuhghout.
Though for the future who knows, this might be the case. After all it's your government who fully supports Turkey leadership, hence I won't wonder for any inconsistency.
Feb 9, 2016, 6:54 am
#9
FlyerTalk Evangelist
Join Date: Mar 2000
Posts: 17,404
You are more than welcome. And no, I am not unfamiliar with US customs, and I don't think I need to be understand basic broadcast principles. The super bowl is getting more popular in Europe and Turkey so it could be that they trying to reach a larger audience than just the American
I have no opinion on whether it's worth advertising Turkish Airlines for Super Bowl viewers in, say, Europe. But it is absurd to spend that money to advertise to USA viewers, most of whom will never consider flying to/through Turkey in their lives. I'm pretty sure you couldn't find a reputable person in the ad business who would say otherwise.
Feb 9, 2016, 7:07 am
#10
Join Date: Aug 2010
Programs: TK Elite Plus, SAS EBG, QR Platinum, Hilton Diamond
Posts: 2,297
I saw the ads on the Super Bowl yesterday. Spending this money now seems like the equivalent of lighting money on fire. Any Turkish ads during a Super Bowl seem kind of crazy -- it's not like "regular" Americans are EVER going to fly to Turkey -- but now? Heck, my visit to Turkey last year put me on the TSA SSSS list and the recent bombings would discourage even me from recommending an Istanbul vacation. I guess nobody in Turkish's HQ got the memo that they're supposed to be a real, for-profit company.
Feb 9, 2016, 8:22 am
#11
Join Date: Aug 2000
Location: ZRH / YUL
Programs: UA, TK, Starwood > Marriott, Hilton, Accor
Posts: 7,293
Here in Canada, for example, we see completely different ads during the same Super Bowl broadcast, and they cost a lot less. So if TK had wanted to target audiences outside the US, they could have done that.
Instead, they chose to target the US general public. Like lighting money on fire.
Feb 9, 2016, 10:57 am
#12
Join Date: Dec 2015
Programs: miles&smiles
Posts: 122
Advertising and broadcast are NOT the same thing.
Weather or not you think they burn money, I don't really care. If you think there is more of a security threat to fly TK than any other carrier, then maybe you should just stay in doors
Weather or not you think they burn money, I don't really care. If you think there is more of a security threat to fly TK than any other carrier, then maybe you should just stay in doors
Feb 9, 2016, 11:07 am
#13
Moderator, Turkish Airlines Miles&Smiles & Accor ALL
Join Date: Apr 2009
Location: BRU
Programs: TK*G, Accor ALL Platinum
Posts: 7,581
Tinfoil hats and chemtrails aside, my beef with this admittedly nicely done ad is that TK would be well advised to reduce their PR spend and invest the money in customer service training instead. Just a thought 
Feb 9, 2016, 1:13 pm
#14
Join Date: Aug 2000
Location: ZRH / YUL
Programs: UA, TK, Starwood > Marriott, Hilton, Accor
Posts: 7,293
I am not quite sure why I would merit this particular comment of yours. I have flown TK to and from Turkey 4 times in the last 4 months and have made no comments to the contrary.Paying for a super bowl ad to the US public was a harebrained idea by some TK marketing execs who have more ego than business sense.
Security has nothing to do with it.
