Time: Malaysia Airlines Asked for Travelers’ ‘Bucket Lists’ in Ill-Advised Contest
Sep 3, 2014, 1:38 pm
#1
Original Poster
Join Date: Feb 2009
Posts: 3,737
Time: Malaysia Airlines Asked for Travelers’ ‘Bucket Lists’ in Ill-Advised Contest
http://time.com/3254363/malaysia-air...ting-disaster/
Another article:
http://www.smh.com.au/travel/travel-...03-10bz1p.html
"Malaysia Airlines has provoked a storm of controversy by asking customers to list the things they would most like to do before they die.
The airline, which lost two planes this year in disasters that claimed 537 lives, committed the marketing gaffe when it launched a "My Ultimate Bucket List" campaign on Monday.
But with the world still reeling from the twin catastrophes of the MH370 and MH17 crashes, social media users swifly began mocking the marketing ploy.
The campaign called on Australian and New Zealand residents to write their own bucket list and enter it into a competition to win flights to Malaysia and iPads but the competition appears to have since been withdrawn.
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The online link to it is now redirecting traffic to a 404 error page. All that remains of the "My Ultimate Bucket List Campaign" is a PDF of the competition's terms and conditions, accessible here.
Often associated with the terminally ill, a "bucket list" refers to the places one wants to visit or the experiences one wishes to have before they die."
Another article:
http://www.smh.com.au/travel/travel-...03-10bz1p.html
"Malaysia Airlines has provoked a storm of controversy by asking customers to list the things they would most like to do before they die.
The airline, which lost two planes this year in disasters that claimed 537 lives, committed the marketing gaffe when it launched a "My Ultimate Bucket List" campaign on Monday.
But with the world still reeling from the twin catastrophes of the MH370 and MH17 crashes, social media users swifly began mocking the marketing ploy.
The campaign called on Australian and New Zealand residents to write their own bucket list and enter it into a competition to win flights to Malaysia and iPads but the competition appears to have since been withdrawn.
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The online link to it is now redirecting traffic to a 404 error page. All that remains of the "My Ultimate Bucket List Campaign" is a PDF of the competition's terms and conditions, accessible here.
Often associated with the terminally ill, a "bucket list" refers to the places one wants to visit or the experiences one wishes to have before they die."
Sep 3, 2014, 2:55 pm
#2
Join Date: Aug 2010
Location: YWG
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SMH comes to mind as more than just the source of that story.
Sep 3, 2014, 4:25 pm
#3
Moderator Hilton Honors, Travel News, West, The Suggestion Box, Smoking Lounge & DiningBuzz
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Please follow this thread
http://www.flyertalk.com/forum/other...assengers.html
in the relevant airline forum.
cblaisd
Moderator, Travel News
http://www.flyertalk.com/forum/other...assengers.html
in the relevant airline forum.
cblaisd
Moderator, Travel News
