#1
LufthansaFlyer , May 1, 2012 8:13 pm
Jun 4, 202350% discount for Business Upgrades....
In an email received tonight (link to website here):
Still looking for a suitable Mother’s Day gift? Give your mother a special treat: an exclusive travel experience in SWISS Business for a flight in Europe.
50% cheaper for only 5 days: Purchase a Business Upgrade by Sunday for travel between now and 30 June. Look forward to unlimited service above the clouds and extra comfort for an unforgettable flight experience.
From Zurich*, Basel*, Geneva* and Lugano
Additonal amount per route from CHF 75.– instead of CHF 150.–
e.g. to Florence, Hamburg, Lyon, Prague.
Mother’s Day Special
Yours sincerely
Thomas Benz
Head of Marketing Switzerland
*Exceptions: Zurich – Stockholm/Dublin/Lisbon/Moscow/Warsaw
Geneva – Barcelona/Nice/Moscow and Basel – London/Manchester
In an email received tonight (link to website here):
Still looking for a suitable Mother’s Day gift? Give your mother a special treat: an exclusive travel experience in SWISS Business for a flight in Europe.
50% cheaper for only 5 days: Purchase a Business Upgrade by Sunday for travel between now and 30 June. Look forward to unlimited service above the clouds and extra comfort for an unforgettable flight experience.
From Zurich*, Basel*, Geneva* and Lugano
Additonal amount per route from CHF 75.– instead of CHF 150.–
e.g. to Florence, Hamburg, Lyon, Prague.
Mother’s Day Special
Yours sincerely
Thomas Benz
Head of Marketing Switzerland
*Exceptions: Zurich – Stockholm/Dublin/Lisbon/Moscow/Warsaw
Geneva – Barcelona/Nice/Moscow and Basel – London/Manchester
#3
Quote:
In marketing terms this is canibalizing a product removing its value and exclusivity which will ultimately lead to more cost cutting and less service.Originally Posted by LufthansaFlyer
50% discount for Business Upgrades....
Something really exclusive can not be too cheap.
A big
to LX for this "promotion".
#4
GBM.flights , May 2, 2012 2:16 am
Quote:
The travel period for the promo is between now and 30 June as posted by the OP, so ignore the devaluation of Sep 1st (If the return is allowed beyond Sep 1st bet on the fact you'll get only the Eco mileage)Originally Posted by Fotti
So how many miles do we get per segment? This still is unclear to me, the LX mileage earning table here still shows 2000 miles for P-fares. This will drop to 750 after September 1st, no?
You'll get 2000 per cross-border flight and 1500 for a GVA-ZRH or vv. Plus executive bonus if applicable.
Quote:
Originally Posted by LufthansaFlyer
50% cheaper for only 5 days: Purchase a Business Upgrade by Sunday for travel between now and 30 June. Look forward to unlimited service above the clouds and extra comfort for an unforgettable flight experience.
Quote:
Something really exclusive can not be too cheap.
A big to LX for this "promotion".
Look at it through the following Marketing angle: It's a Promotion (only 5 days opportunity to book, and 60 days window for travel) that brings an attractive Price for consumers to try or repeat their Product. Originally Posted by behuman
In marketing terms this is canibalizing a product removing its value and exclusivity which will ultimately lead to more cost cutting and less service.Something really exclusive can not be too cheap.
A big
to LX for this "promotion".
Don't get all worked up about it. It's not "something really exclusive", we're talking Euro-Biz only. Were it not for the extra miles, I would even dare to call it expensive rather than cheap.
GBM
#6
Quote:
OK, I am relaxed already, thank you and lets add the Packaging because it is the gift for the Mothers Day Originally Posted by GBM.flights
Look at it through the following Marketing angle: It's a Promotion (only 5 days opportunity to book, and 60 days window for travel) that brings an attractive Price for consumers to try or repeat their Product.
.
#7
GBM.flights , May 2, 2012 7:16 am
Quote:
.
Originally Posted by behuman
OK, I am relaxed already, thank you and lets add the Packaging because it is the gift for the Mothers Day .
It seems the promo also works for trips already booked (Even though it contradicts the published booking period) ^
Going through a trip booked last month on MMB or LX login I am being offered the same discounted rate. (travel dates are during the promo period).
I have another trip (LH outbound/LX inbound), exact same profile as above, but it's on LH 220 ticket stock, so not surprisingly no possibility there.
GBM
#10
El Puerco Volante , May 5, 2012 8:58 am
Quote:
Something really exclusive can not be too cheap.
A big to LX for this "promotion".
That's such a LOL Originally Posted by behuman
In marketing terms this is canibalizing a product removing its value and exclusivity which will ultimately lead to more cost cutting and less service.Something really exclusive can not be too cheap.
A big
to LX for this "promotion".
"Really exclusive" LX intra-Europe C And, by the way, LX has been doing this promos for years in connections to various festivities.
I personally value LX C at 50-75 EUR on 2+ hours flights over Y. Anything less then 2h - maybe 20 EUR.
Regards,
El Puerco Volante.
#11
kai.lileboo , May 5, 2012 9:21 am
Quote:
"Really exclusive" LX intra-Europe C
And, by the way, LX has been doing this promos for years in connections to various festivities.
I personally value LX C at 50-75 EUR on 2+ hours flights over Y. Anything less then 2h - maybe 20 EUR.
Regards,
El Puerco Volante.
I agree 100%.Originally Posted by El Puerco Volante
That's such a LOL "Really exclusive" LX intra-Europe C And, by the way, LX has been doing this promos for years in connections to various festivities.
I personally value LX C at 50-75 EUR on 2+ hours flights over Y. Anything less then 2h - maybe 20 EUR.
Regards,
El Puerco Volante.
I am done with LX and their lies....What can special offer be....when you get leftovers in C class and a bottle of water. It is not worth it...not even 75 CHF instead of 150.
Check the excluded destinations...?????Hello...
You still get 200% of miles....but the good offer would be doing that for long-haul... not for short EU destinations....
Once more, LX is very clever, but we already know the "excellent Business class service for a little more"
#13
European carriers only have themselves to blame that we value their intra-European C so poorly. Maybe if they offered a decent seat, really nice food and didn't offer fewer miles (Sept changes) more pax would up-sell. Race to the bottom indeed.
#14
Just booked GVA-ZRH-DUS and back.. it came to CHF405, which seems not too bad, especially as I need to go there. But booking the flights ex-DUS and getting the lowest prices in Euros means that it comes out to almost the same thing in Francs, and that without a halfprice Business promotion. Now, it would be really great if they offered the halfprice promo from Germany.
#15
GBM.flights , Oct 20, 2012 5:35 am
Doesn't bring too much value these days but there is another 50% promo ex-Switzerland at the moment.
Pre-Xmas LX calls it.
Booking period: 17.10. - 22.10.12
Travel period: 01.11. - 20.12.12
Since 1SEP I'm out of these deals.
GBM
Pre-Xmas LX calls it.
Booking period: 17.10. - 22.10.12
Travel period: 01.11. - 20.12.12
Since 1SEP I'm out of these deals.
GBM