Taylor Swift Giveaway
Dec 19, 2023, 12:58 pm
#1
Original Poster
Join Date: Apr 2005
Location: RIC
Programs: Hilton Diamond, IHG Platinum
Posts: 63
Taylor Swift Giveaway
Leave it to the folks at Bonvoy to put a ticket giveaway promo on the app home page for everyone to see, yet only upon clicking into it does it ndicate the promo is only for folks in Japan, South Korea and India...
Dec 19, 2023, 4:51 pm
#5
Join Date: Feb 2013
Location: DCA
Posts: 7,769
It's called co-promotion...considering that the current tour has generated $5B+ of economic impact to date (about the same as Marriott's Q3 revenue), I'd say it's, on average, a pretty decent bet...I don't think exclusive tickets for rides in the newest high-speed offerings from Otis and Kone would have as much draw for the majority of users.
Dec 19, 2023, 9:09 pm
#7
Join Date: Feb 2006
Location: Proud resident of flyover country.....
Programs: MS AMEX PLAT- Marriott Titanium-HH G- UA Silver-JPM RC . DL-AA-BA
Posts: 3,892
I have an idea, why can't Marriott just concentrate on being in the hotel business. I don't see the appeal, if they want to get me good tickets and accommodations for the Monaco Grand Prix they might get my attention.
Dec 20, 2023, 6:21 am
#8
Join Date: Feb 2013
Location: DCA
Posts: 7,769
Dec 20, 2023, 8:31 am
#9
Join Date: Sep 2008
Location: SF Bay Area
Programs: None - previously UA
Posts: 4,858
They are, if this gets a number of Swifties to install the app and engage with Bonvoy, I would say its a succesful promotion.
Dec 21, 2023, 3:34 pm
#11
Join Date: Apr 2010
Location: SF Bay Area
Programs: Marriott Bonvoy Ambassador, AA EXP
Posts: 2,702
So true!
The NFL is absolutely crazy. Taylor Swift herself is such a powerful brand in influencer. She was able to get people who normally don't watch Football to start buying, not to mention all of the official merchandise as well.
So it makes sense that Marriott might be checking to see if Taylor Swift can help them.
The NFL is absolutely crazy. Taylor Swift herself is such a powerful brand in influencer. She was able to get people who normally don't watch Football to start buying, not to mention all of the official merchandise as well.
So it makes sense that Marriott might be checking to see if Taylor Swift can help them.
Dec 21, 2023, 4:09 pm
#12
FlyerTalk Evangelist
Join Date: Mar 2002
Location: Saipan, MP 96950 USA (Commonwealth of the Northern Mariana Islands = the CNMI)
Programs: UA Silver, Hilton Silver. Life: UA .57 MM, United & Admirals Clubs (spousal), Marriott Platinum
Posts: 14,994
The best way Taylor Swift can help would be to promote lifetime Marriott BONV°Y Titanium Elite status. 
