Will Starwood Ever Go to Tahoe?
Dec 26, 2009, 9:59 am
#1
Original Poster
Join Date: Mar 2000
Location: Santa Cruz, CA USA
Programs: AA, UA, WN, HH, Marriott
Posts: 7,290
Will Starwood Ever Go to Tahoe?
With the opening of the new Ritz Carlton on the north shore of Tahoe, I keep wondering/hoping that Starwood will recognize the value of this area and open a resort here. Just about every other major hotel program is represented - Hyatt, Marriott, Hilton HHonors. And now even RC.
I cannot figure out why they would give priority to Mammoth, a very small and inconvenient resort with almost no summer activities and put a Westin there and continue to ignore Tahoe.
If anyone at Starwood is listening, wake up and look at the opportunities at Tahoe.
I cannot figure out why they would give priority to Mammoth, a very small and inconvenient resort with almost no summer activities and put a Westin there and continue to ignore Tahoe.
If anyone at Starwood is listening, wake up and look at the opportunities at Tahoe.
Dec 26, 2009, 10:52 am
#2
FlyerTalk Evangelist
Join Date: Jul 1999
Location: Over the Bay Bridge, CA
Programs: Jumbo mas
Posts: 38,626
They once were. Caesar's Tahoe.
It isn't like they aren't aware of every market in the country. But really, although I don't know the specific ownership of the hotels you mention, each of them may have been in negotiation with Starwood and various other programs. Cost/compliance v. expected benefit, etc. all go into the formula. It isn't like Starwood or any other hotel group is really building any (or at least many) corporate-owned properties anymore. It also means that hotel brand shuffle may become more frequent in the future (especially as many newer places are in financial default).
So it isn't like Starwood gave priority to Mammoth. It means that the hotel ownership and Starwood entered into a management contract for that hotel that appears to be a beneficial fit for both parties.
It isn't like they aren't aware of every market in the country. But really, although I don't know the specific ownership of the hotels you mention, each of them may have been in negotiation with Starwood and various other programs. Cost/compliance v. expected benefit, etc. all go into the formula. It isn't like Starwood or any other hotel group is really building any (or at least many) corporate-owned properties anymore. It also means that hotel brand shuffle may become more frequent in the future (especially as many newer places are in financial default).
So it isn't like Starwood gave priority to Mammoth. It means that the hotel ownership and Starwood entered into a management contract for that hotel that appears to be a beneficial fit for both parties.
Dec 26, 2009, 5:14 pm
#3
Join Date: Oct 2006
Location: NYC
Programs: AA Plat, AA 1MM LT Gold, *wood Plat
Posts: 144
With the opening of the new Ritz Carlton on the north shore of Tahoe, I keep wondering/hoping that Starwood will recognize the value of this area and open a resort here. Just about every other major hotel program is represented - Hyatt, Marriott, Hilton HHonors. And now even RC.
I cannot figure out why they would give priority to Mammoth, a very small and inconvenient resort with almost no summer activities and put a Westin there and continue to ignore Tahoe.
If anyone at Starwood is listening, wake up and look at the opportunities at Tahoe.
I cannot figure out why they would give priority to Mammoth, a very small and inconvenient resort with almost no summer activities and put a Westin there and continue to ignore Tahoe.
If anyone at Starwood is listening, wake up and look at the opportunities at Tahoe.
I keep wishing they would open even a not so fancy four points or Aloft there. It is such a great place to visit year round.
Dec 26, 2009, 7:01 pm
#4
Join Date: Apr 2009
Location: Snooky
Posts: 2,508
I don't know where they could locate. Maybe buy out Squaw. Tough to build in the Tahoe Basin these days. Maybe in Truckee or on one of those great new golf courses off of 89, N of 80. wj
Dec 26, 2009, 9:23 pm
#5
Original Poster
Join Date: Mar 2000
Location: Santa Cruz, CA USA
Programs: AA, UA, WN, HH, Marriott
Posts: 7,290
Dec 26, 2009, 9:33 pm
#6
Join Date: Dec 2007
Location: SFO
Posts: 4,914
Rebrand:
-CalNeva Resort at Crystal Bay...(make it a Westin?)
-Tahoe Biltmore.... (make it a Four Points?)
Build:
-Somewhere Truckee and the lake...
-Somewhere within Alpine Meadows to make a village hotel like Squaw?...
(above: thinking out loud on FT @:-))
In any event, would love to see some SPG properties in Tahoe...
-CalNeva Resort at Crystal Bay...(make it a Westin?)
-Tahoe Biltmore.... (make it a Four Points?)
Build:
-Somewhere Truckee and the lake...
-Somewhere within Alpine Meadows to make a village hotel like Squaw?...
(above: thinking out loud on FT @:-))
In any event, would love to see some SPG properties in Tahoe...
Dec 26, 2009, 10:35 pm
#7
Join Date: Apr 2009
Location: Snooky
Posts: 2,508
Rebrand:
-CalNeva Resort at Crystal Bay...(make it a Westin?)
-Tahoe Biltmore.... (make it a Four Points?)
Build:
-Somewhere Truckee and the lake...
-Somewhere within Alpine Meadows to make a village hotel like Squaw?...
(above: thinking out loud on FT @:-))
In any event, would love to see some SPG properties in Tahoe...
-CalNeva Resort at Crystal Bay...(make it a Westin?)
-Tahoe Biltmore.... (make it a Four Points?)
Build:
-Somewhere Truckee and the lake...
-Somewhere within Alpine Meadows to make a village hotel like Squaw?...
(above: thinking out loud on FT @:-))
In any event, would love to see some SPG properties in Tahoe...
Dec 27, 2009, 7:35 pm
#8
Company Representative - Starwood
Join Date: Apr 2005
Location: Singapore
Programs: SPG
Posts: 4,002
I am sure Starwood is listening. Thanks for sharing your comments.
[email protected]
Thyetus Lee | Online Forum Coordinator(AP)
Starwood Customer Contact Centre (AP) Pte Ltd