There is nothing at all in the announcement that helps with planning future travel needs.
- Well, one useful info in the announcement is the confirmation that it will start on May 1. This means that one could plan on staying at other chains till the end of month without being disappointed on missing a great SPG promo!
I did. You also need to consider the possible numbers of users within each age range and how many actively use their accounts and given that spg is worldwide which countries they are in.
Also the facebook data is limited and with no contextual social data it is pretty useless. But unless I am reading it wrongly the percentages as a total of the possible are much greater with adolescents and much less with older people. Plus doesn't say how active they are in using their accounts etc
What is the average profile In terms of age, gender and income of an spg platinum in tne USA and outside the USA? Do they publish that? Would be interesting.
Last edited by Barnaby100; Apr 12, 12 at 7:50 am..
Lurkers, this applies to me as well. I have no interest in FB/Twitter (and the same for most of my colleagues) so you may not be including some of your "high potential" clientele here.
Updates might be provided to our Flyertalk members as well so even if you are not a fan of other Social Media Platforms, you won't be left out.
Updates might be provided to our Flyertalk members as well so even if you are not a fan of other Social Media Platforms, you won't be left out.
Might be? I think we can all say that they will be. And within minutes of any relevant posting on any of the Social Sites. FT is the only social networking I (we?) need.
Thyetus Lee | Social Media Specialist
Starwood Customer Contact Centre (AP) Pte Ltd
That would be great. I too have little to no use for the social network sites-unless it is work related-and that is a rare tweet to update where my next course will be.
Kinda funny how we don't know what the promo will be but already people are saying they will be disappointed when it does come out.
So how about a few of the folks worried about being disappointed share what the promo could include that would not disappoint them?
Quite frankly, I am starting to find all the speculative whining a tad tiresome.
By all means, if someone has a legitimate complaint, let's get it on the table and see of other FTers can either learn from it, avoid it, or help fix it.
But this 'if it doesn't benefit me personally, instantly, dramatically, then's it's a horrible thing' stuff isn't very constructive.
Quite frankly, I am starting to find all the speculative whining a tad tiresome.
By all means, if someone has a legitimate complaint, let's get it on the table and see of other FTers can either learn from it, avoid it, or help fix it.
But this 'if it doesn't benefit me personally, instantly, dramatically, then's it's a horrible thing' stuff isn't very constructive.
YMMV. Google it.
Cheers,
+1, thanks for saying something! I was gonna wait until the thread went to page 7 before chiming in about all of this incessant whining.
__________________
Thanks for nothing, Horton. Clearly, you didn't give a hoot.
Suffering in the age of DAArth PAArker and UScAAre.
Programs: AA EXP, SPG Platinum, HHonors Diamond, Hyatt Diamond
Posts: 285
Quote:
Originally Posted by Barnaby100
Also the facebook data is limited and with no contextual social data it is pretty useless. But unless I am reading it wrongly the percentages as a total of the possible are much greater with adolescents and much less with older people. Plus doesn't say how active they are in using their accounts etc
What is the average profile In terms of age, gender and income of an spg platinum in tne USA and outside the USA? Do they publish that? Would be interesting.
I virtually don't know of anyone in my circles who isn't on Facebook, with the exception of perhaps my 90 yr old grandmother.
Most everyone I'm aware of has dived in heads first ... at least the ones that WANT to be connected to the world.
__________________
Where ever you go, there you are ...
FaceBook is the new smoking. “But ma, everybody does it!”
People say things about your company on social media. Management thinks it would be a good idea to respond, so they hire “social media experts” (whose only qualifications are a lot of social media posts) to be their Social Media Department. Then a restructuring shoehorns some competent PR people (like the Lurkers) into the Social Media Department (kinda like how Guam ends up in North America for Starwood).
Now there's a Social Media Department with nothing to show but Twitter apologies, so they promise to do two things: increase something measurable, and gather data.
The only metric they can increase are silly counters (Likes, Followers) so they grab some Starpoints and information and give it away in exchange for Liking and Following. This is what happened with info on this promo.
The data that the Social Media Department can gather (but normal market research can't) are things that customers wouldn't share if the company just asked. So anything run by Social Media Department involves spying (getting data that customers wouldn't voluntarily share).
For example, Starwood's social media people got the privacy policy modified to allow gathering data without the customer's knowledge (the dictionary definition of spying), downloading social network information, and other nasty stuff. Also they tried to have the iPhone app track all users (but they got caught because Apple made tracking show up between iOS 5.0 and 5.1).
Last year for the Free Resort Nights I suffered extreme mattress run fatigue to maximize the free nights. Accumulated something like 15 FRN... I would love to choose nights instead of stays for this one.
Programs: SPG/Platinum, Hyatt/Diamond, Hilton/Diamond, Marriott Gold, UA Premier
Posts: 16,920
Quote:
Originally Posted by Barnaby100
I did. You also need to consider the possible numbers of users within each age range and how many actively use their accounts and given that spg is worldwide which countries they are in.
Let's look at raw numbers for a second...how many SPG Gold/Platinum members do you think have facebook accounts vs. FT accounts?
SPG would be foolish not to utilize the biggest and most frequented social networking site.
Quote:
We had 845 million monthly active users at the end of December 2011.
Approximately 80% of our monthly active users are outside the U.S. and Canada.
We had 483 million daily active users on average in December 2011.
We had more than 425 million monthly active users who used Facebook mobile products in December 2011.
Facebook is available in more than 70 languages.
