Star Alliance needs your opinion: Brand Perception Study : Part 1 [CLOSED]
Dec 2, 2016, 6:26 am
#1
Company Representative
Original Poster
Join Date: Nov 2016
Programs: Star Alliance
Posts: 6
Star Alliance needs your opinion: Brand Perception Study : Part 1 [CLOSED]
Dear FlyerTalkers,
as we are interested in how you view our brand and other global brands, we would appreciate if you could spend 2-3 minutes to complete our survey and let us know your perception of aviation and non-aviation brands.
As we know that most of you are frequent flyers and you show your loyalty to many different airlines and alliances, we would like to emphasise that this survey is open for all forum members, whether you are a frequent traveler with any alliance/airline.
https://x1.rogator.de/html/survey.ht..._brand2&ref=FT
Thank you in advance for taking the time to complete this survey.
as we are interested in how you view our brand and other global brands, we would appreciate if you could spend 2-3 minutes to complete our survey and let us know your perception of aviation and non-aviation brands.
As we know that most of you are frequent flyers and you show your loyalty to many different airlines and alliances, we would like to emphasise that this survey is open for all forum members, whether you are a frequent traveler with any alliance/airline.
https://x1.rogator.de/html/survey.ht..._brand2&ref=FT
Thank you in advance for taking the time to complete this survey.
Dec 2, 2016, 7:37 am
#2
Moderator: Hyatt Gold Passport & Star Alliance
Join Date: May 1998
Location: London, UK
Programs: UA-1K 3MM/HY- LT Globalist/BA-GGL/GfL
Posts: 12,085
Just to confirm that this is an official survey which has been approved for launch in FT.
I hope we'll take the chance to comment.
Markie - Moderator
I hope we'll take the chance to comment.
Markie - Moderator
Dec 2, 2016, 9:33 am
#3
Join Date: Mar 2010
Location: PIT
Programs: OZ Diamond, UA Gold
Posts: 9,913
Taken.
Dec 2, 2016, 9:55 am
#4
Join Date: Jan 2005
Location: Tampere
Programs: BA EC Gold, Hilton Diamond
Posts: 3,237
heh heh
I got a fair way into the survey (at the bottom of the window it said '72% completed') when suddenly I hit a brick wall. The question said 'Please pick from this list the 5 attributes you most associate with airline alliances/airlines.' It insisted that I had to pick exactly five, from a list of 16. The problem is that they are all 'loaded', i.e., highly favourable toward the alliances! There was only one that I could honestly give!
So much for that trick.
I got a fair way into the survey (at the bottom of the window it said '72% completed') when suddenly I hit a brick wall. The question said 'Please pick from this list the 5 attributes you most associate with airline alliances/airlines.' It insisted that I had to pick exactly five, from a list of 16. The problem is that they are all 'loaded', i.e., highly favourable toward the alliances! There was only one that I could honestly give!
So much for that trick.
Dec 2, 2016, 5:24 pm
#5
Moderator, Hilton Honors
Join Date: Nov 2003
Location: on a short leash
Programs: some
Posts: 71,422
heh heh
I got a fair way into the survey (at the bottom of the window it said '72% completed') when suddenly I hit a brick wall. The question said 'Please pick from this list the 5 attributes you most associate with airline alliances/airlines.' It insisted that I had to pick exactly five, from a list of 16. The problem is that they are all 'loaded', i.e., highly favourable toward the alliances! There was only one that I could honestly give!
So much for that trick.
I got a fair way into the survey (at the bottom of the window it said '72% completed') when suddenly I hit a brick wall. The question said 'Please pick from this list the 5 attributes you most associate with airline alliances/airlines.' It insisted that I had to pick exactly five, from a list of 16. The problem is that they are all 'loaded', i.e., highly favourable toward the alliances! There was only one that I could honestly give!
So much for that trick.
Dec 3, 2016, 2:36 am
#6
Join Date: Oct 2007
Location: Tasmania, Australia
Programs: M&M SEN, Amex Plat, Club Carlson, Marriott, HHonors & Accor Gold, Velocity Silver, Qantas Bronze
Posts: 3,767
Very badly designed survey... My 3rd year university students would not get that approved...
Dec 3, 2016, 10:52 am
#7
FlyerTalk Evangelist
Join Date: Jan 2009
Location: London & Sonoma CA
Programs: UA 1K, MM *G for life, BAEC Gold
Posts: 10,222
Done. Agree it was poorly thought through. It reminded me of a post on FT yesterday in the UA section by a UA flyer who asked, genuinely, "what is a star alliance?" The idea that Star Alliance has a credible brand is absurd. It has almost no standards and no requirements - it's just a disparate group of companies (some with high standards, some with low standards) doing what they want to do.
Dec 3, 2016, 7:36 pm
#8
A FlyerTalk Posting Legend
Join Date: Dec 2000
Location: Shanghai
Posts: 42,011
Dec 4, 2016, 10:22 am
#9
Moderator: Hilton Honors, Practical Travel Safety Issues & San Francisco
Join Date: Jan 2001
Location: San Francisco CA
Programs: UA, Hilton, Priceline, AirBnB
Posts: 11,001
Star alliance survey
Star alliance survey- I completed the survey, and at the end it asked me to login. However I never signed up for any group, and when I try to sign in with an email, it told me the email wasn't recognized. So I don't know if they tabulated the results of my survey.
Dec 6, 2016, 4:42 am
#10
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,158
Dec 6, 2016, 10:29 am
#11
Join Date: Nov 2013
Location: NYC
Programs: OZ Diamond *A Gold / Delta Gold
Posts: 775
I answered but I just think Star Alliance does not have enough cooperation so the brand doesn't mean anything. A *G status in OZ means very few for UA or any other *A carrier, at least in flight.
Dec 8, 2016, 6:35 am
#12
Join Date: Nov 2016
Programs: LH FT, AA Plat
Posts: 198
"Which of these words do you associate with Star Alliance" and shows a list full of compliments? Sorry, those weren't the first 50 words that came to my mind.
Dec 13, 2016, 5:38 am
#13
Join Date: Jul 2013
Location: HKG SZX
Programs: CX MPC GO, IHG, OZ, NH (no longer UA MP*G thanks to SMJ)(no longer A3 *G due to COVID))
Posts: 620
Dec 13, 2016, 6:02 am
#14
Join Date: May 2012
Location: California
Programs: AA LT PLT, UA LT Gold, Hertz PC, 5 MM+ miles
Posts: 106
I was ok with picking the five they gave in order to get to the rest of the survey. That said, none were what I thought were especially applicable. Later, they allowed a broader range of choices. Some I would have included: Indifferent, inconsistent, standard, mediocre, unpredictable, passive, helpful, reliable, and words like that.
Dec 13, 2016, 6:51 am
#15
Join Date: May 2003
Location: Eurozone
Programs: LH SEN, HH Gold
Posts: 3,002
It's disappointing that this was an official survey. Being subjected to this bad of a survey and actually knowing *A is behind it...well, it only makes me think less of the *A "brand".