Go Back  FlyerTalk Forums > Miles&Points > Discontinued Programs/Partners > United Mileage Plus (Pre-Merger)
Reload this Page >

New United Commercials! (Merged) [Updated 2010]

New United Commercials! (Merged) [Updated 2010]

 
Old Aug 7, 2008, 7:19 pm
  #1  
Original Poster
 
Join Date: Nov 2003
Location: San Francisco
Programs: UA 1K MM, Marriott
Posts: 1,740
New United Commercials! (Merged) [Updated 2010]

http://www.youtube.com/uniteditstimetofly

They look cool

...and as usual, featuring Rhapsody in Blue!
Wireless is offline  
Old Aug 7, 2008, 7:27 pm
  #2  
Moderator: United Airlines
 
Join Date: Jun 2007
Location: SFO
Programs: UA Plat 1.99MM, Hyatt Discoverist, Marriott Plat/LT Gold, Hilton Silver, IHG Plat
Posts: 66,732
Well done, I particularly like "Sea Orchestra" -- it keeps your attention
"Moondust" is a bit abstract
WineCountryUA is offline  
Old Aug 7, 2008, 7:28 pm
  #3  
 
Join Date: Jan 2008
Location: SNA
Programs: UA Platinum
Posts: 1,536
Cool! If anyone sees them on tv, report a sighting!
UnitedF1RST is offline  
Old Aug 7, 2008, 7:28 pm
  #4  
 
Join Date: Jul 2008
Location: Chicago
Programs: UGS/1K, UA MM flyer, Marriott Silver, Hilton Gold
Posts: 215
Different certainly, but very nice. I like it.
ORD2World is offline  
Old Aug 7, 2008, 7:31 pm
  #5  
Original Poster
 
Join Date: Nov 2003
Location: San Francisco
Programs: UA 1K MM, Marriott
Posts: 1,740
Hmm, Dragon was launched during the Super Bowl. Wonder if we'll see them during the ceremonies of some large sporting event that United is a sponsor of...

I like Heart, very touching. Sea Orchestra is barely edging it out as my fav of the 5
Wireless is offline  
Old Aug 7, 2008, 7:35 pm
  #6  
 
Join Date: Jun 2005
Location: Pre-9/11 America
Posts: 5,115
A generation ago the most creative musicians succeeded in putting their acid trips into music...in our time, the most creative ad executives succeed in putting their Ambien trips into TV commercials

(Actually, those are some superb pieces, all of them)
ButIsItArt is offline  
Old Aug 7, 2008, 7:35 pm
  #7  
 
Join Date: Mar 2005
Location: TUS and any place close to a lav
Programs: UA 1.6MM
Posts: 5,423
Doesn't top the last round of UA commercials.

The job interview one was classic. http://www.youtube.com/watch?v=FDZAgBDf3Qo

As was "a life" http://www.youtube.com/watch?v=i6LDrVAONII
warreng24 is offline  
Old Aug 7, 2008, 7:36 pm
  #8  
 
Join Date: Mar 2004
Location: New Jersey
Programs: UA Premier Executive
Posts: 211
That commercial doesn't make me want to fly. Creative, yes. Inspiring, no.
valleyankee is offline  
Old Aug 7, 2008, 7:36 pm
  #9  
 
Join Date: Feb 2006
Posts: 1,686
They are cool, but what about actually showing their new C/F product?

Also, the "Heart" one worried me a little for a sec that there was going to be a "wardrobe malfunction"
SFOtoORD is offline  
Old Aug 7, 2008, 7:51 pm
  #10  
 
Join Date: Jul 2005
Posts: 471
While lacking in other areas of media, United does make good on its creative commercials. I feel compelled to lift my head to the television set whenever I hear "Rhapsody in Blue."
jyatlantic is offline  
Old Aug 7, 2008, 8:00 pm
  #11  
Original Member
 
Join Date: May 1998
Location: CT/NY
Programs: UA 1K/1MM, AA EXP, Marriott LT Titanium, Hyatt Globalist, IHG Plat Amb
Posts: 6,006
I (heart) Heart the best. The other 4 are a bit surreal.

Sea Creature - the fishes with multiple tongues are creepy. The octopus playing piano is waaaay too similar to the scene in Pirates of the Carribeans. Perhaps Ms. Higgins is borrowing ideas from her former employer?

Two Worlds - first of all, who still use a paper ticket? Also, those (presumably) FA with butterfly wings are a bit trippy.

Butterfly - Pretty and classy. However, without the announcement, I would have no idea what they are trying to sell.

Moondust - stick figure eats spacecake on board, grows wings, and proceed to have an ball on the moon, until the effect wore off.
PTahCha is offline  
Old Aug 7, 2008, 8:04 pm
  #12  
 
Join Date: Nov 2007
Location: Chicago
Programs: UA GS 1MM, CM PP
Posts: 689
Originally Posted by SFOtoORD
They are cool, but what about actually showing their new C/F product?
This is exactly why i love the ads. These are sophisticated commercials, not relying much on literal imagery of the product being sold. (only 2 of the 5 seem to show any hint of it i believe). The whole underlying theme of the ads is imagination and they make the viewer use it.

Good job, UA. Classy.
1015-1k is offline  
Old Aug 7, 2008, 8:42 pm
  #13  
FlyerTalk Evangelist
 
Join Date: Sep 2003
Location: MileagePlus Premier Gold
Posts: 11,522
They are also now on united.com:

http://www.united.com/page/article/0,6722,51625,00.html
UnitedSkies is offline  
Old Aug 7, 2008, 8:43 pm
  #14  
FlyerTalk Evangelist
 
Join Date: Sep 2003
Location: MileagePlus Premier Gold
Posts: 11,522
I love all of them - especially how elaborate and different Sea Orchestra is!
UnitedSkies is offline  
Old Aug 7, 2008, 8:47 pm
  #15  
 
Join Date: Dec 2006
Location: ORD
Programs: AA EXP,2MM, DL Gold,Starwood PLT
Posts: 3,876
What a complete waste of money

These commercials do nothing to resemble the travel experince on UA or any airline. What marketing queen came us with these?

Spending that shold be cut.
grahampros is offline  

Thread Tools
Search this Thread

Contact Us - Manage Preferences - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service -

This site is owned, operated, and maintained by MH Sub I, LLC dba Internet Brands. Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Designated trademarks are the property of their respective owners.