Results of Business Strategy Review
#1
Original Poster
Join Date: Nov 2002
Location: Scotland, UK
Posts: 346
Results of Business Strategy Review
There's a post over on airliners.net from someone claiming to be bmi senior cabin crew, which gives some details of the review.
http://www.airliners.net/discussions....main/2125779/
Main points:
- No more short haul business class (except LHR to EDI, GLA, BHD and BRU)
- Pay for drinks and food in economy
- Baby will sell seats on mainline (not sure if it will work the other way too)
- Diamond Club, lounges and Star Alliance membership remain
- Minimum crewing and an easyJet style "tidy-up" before landing, rather than cleaners
- 3 new long haul aircraft over 3 years to support long haul growth from LHR.Still a few questions remain - not sure if any routes/bases are being swapped between mainline and baby. No word on long haul development or cut backs at MAN.
Any bmi insiders know any more?
http://www.airliners.net/discussions....main/2125779/
Main points:
- No more short haul business class (except LHR to EDI, GLA, BHD and BRU)
- Pay for drinks and food in economy
- Baby will sell seats on mainline (not sure if it will work the other way too)
- Diamond Club, lounges and Star Alliance membership remain
- Minimum crewing and an easyJet style "tidy-up" before landing, rather than cleaners
- 3 new long haul aircraft over 3 years to support long haul growth from LHR.
Any bmi insiders know any more?
Last edited by StarAllianceGold; May 22, 2005 at 7:21 am Reason: to tidy up formatting
#2
Join Date: Apr 2002
Location: london, uk
Programs: some blue some silver some gold
Posts: 550
Originally Posted by StarAllianceGold
There's a post over on airliners.net from someone claiming to be bmi senior cabin crew, which gives some details of the review.
http://www.airliners.net/discussions....main/2125779/
Main points:
- No more short haul business class (except LHR to EDI, GLA, BHD and BRU)
- Pay for drinks and food in economy
- Baby will sell seats on mainline (not sure if it will work the other way too)
- Diamond Club, lounges and Star Alliance membership remain
- Minimum crewing and an easyJet style "tidy-up" before landing, rather than cleaners
- 3 new long haul aircraft over 3 years to support long haul growth from LHR.Still a few questions remain - not sure if any routes/bases are being swapped between mainline and baby. No word on long haul development or cut backs at MAN.
Any bmi insiders know any more?
http://www.airliners.net/discussions....main/2125779/
Main points:
- No more short haul business class (except LHR to EDI, GLA, BHD and BRU)
- Pay for drinks and food in economy
- Baby will sell seats on mainline (not sure if it will work the other way too)
- Diamond Club, lounges and Star Alliance membership remain
- Minimum crewing and an easyJet style "tidy-up" before landing, rather than cleaners
- 3 new long haul aircraft over 3 years to support long haul growth from LHR.
Any bmi insiders know any more?
#3
Join Date: Aug 2004
Location: London, England
Programs: BA Silver
Posts: 3,772
So it'll be easyjet with frequent flyer miles unless they go too I can understand no free food, but at least give us a free cuppa.
Wonder how this will play with the *A. don't they have offer some sort of premium cabin for those connecting from say UA to BD at LHR with business/first tickets?
Not to mention what will happen to MAN long haul.
Wonder how this will play with the *A. don't they have offer some sort of premium cabin for those connecting from say UA to BD at LHR with business/first tickets?
Not to mention what will happen to MAN long haul.
#6
Join Date: Sep 2003
Location: UK
Programs: BA Blue
Posts: 274
Well I think this is a terrible move that will alienate BD's most loyal customers, although it won't make any impact on the bucket & spadders. I'm not that bothered about pay food & drink in Y, but no C class is too much
My business travel will now all go to BA, which will mean that they will also get more of my leisure travel too.
I am also confused about how this will fit in with their longhaul strategy.
My business travel will now all go to BA, which will mean that they will also get more of my leisure travel too.
I am also confused about how this will fit in with their longhaul strategy.
#8
Join Date: Aug 2004
Location: Europe
Posts: 2,341
Originally Posted by The Saint
Oh dear.
So in what respects will BMI be different from bmibaby after the changes?
So in what respects will BMI be different from bmibaby after the changes?
I agree with you, though: .
#9
Join Date: Jul 2003
Location: HUY
Programs: HH Diamond, IHG Plat Amb, Accor Gold, Marriott Gold, BA Gold, easyJet Flight Club, Global Entry
Posts: 564
So what happens to all that early morning business class money? Am I to expect that, as a domestic LCC, I'll be able to get LBA-LHR for Ł9.99 plus taxes instead of the current Ł55? What about the C class folks who fork out Ł136 plus taxes? If BD remove business class and the perks such as separate cabin, higher quality food, wider seats etc., then they'd presumably lower their C class prices accordingly. Or, might they take on a flybe approach where you can get an 'Economy Plus' ticket at Ł270ish which, although sitting in a Y environment, you get a snack and lounge voucher?
As for it not affecting regional, I suspect that's true given that I have never yet seen anyone on the LBA-EDI flight carrying a bucket and spade. Regional passengers are nearly all company paid very profitable pax. The sort who you cannot afford to lose to GNER's 1st Class product, which isn't bad.
Finally, given the Europe wide mileage thievery problem, we all earn rubbish points on anything other than C or D tickets. Remove those and suddenly Golds start getting Silver cards and Silver start getting Blue at renewal = a lot of unhappy travellers.
I'm sorry but being an LBA traveller, I don't see any evidence of a lack of business class seating on any peak time services to/from LBA.
At the end of the day, I travel BD for the points which earn me the perks and the service. Take that away and when Jet2 start operating LBA-London (whenever that may be) you'll have all but the very frequent Y pax. moving over and suddenly the lease on that new A320 won't seem quite so recoverable!!
As for it not affecting regional, I suspect that's true given that I have never yet seen anyone on the LBA-EDI flight carrying a bucket and spade. Regional passengers are nearly all company paid very profitable pax. The sort who you cannot afford to lose to GNER's 1st Class product, which isn't bad.
Finally, given the Europe wide mileage thievery problem, we all earn rubbish points on anything other than C or D tickets. Remove those and suddenly Golds start getting Silver cards and Silver start getting Blue at renewal = a lot of unhappy travellers.
I'm sorry but being an LBA traveller, I don't see any evidence of a lack of business class seating on any peak time services to/from LBA.
At the end of the day, I travel BD for the points which earn me the perks and the service. Take that away and when Jet2 start operating LBA-London (whenever that may be) you'll have all but the very frequent Y pax. moving over and suddenly the lease on that new A320 won't seem quite so recoverable!!
Last edited by neilyork; May 22, 2005 at 3:02 pm
#10
Join Date: Mar 2002
Location: MEL
Programs: BA Gold; VA Velocity Gold; LH FTL; Marriott Gold; ICHG Platinum AMB; Hilton Gold
Posts: 5,393
"Turner's Secret: the short-haul factor"
Nigel Turner (CEO) is interviewed in today's Observer. The move to no-frills in economy, and removal of C on "most routes", is confirmed...
http://observer.guardian.co.uk/busin...489252,00.html
http://observer.guardian.co.uk/busin...489252,00.html
#11
Join Date: Oct 2004
Location: Citizen of the world
Programs: QF Plat./OW Emerald + Life Gold, IC Plat. Royal Ambassador, etc.
Posts: 2,891
This is terrible, will eliminate almost all the reasons I will wanna fly BMI in the future. Is another *A carrier gonna match my Gold status if I promise to move all my business to them ?!?
#12
Moderator: UK and Ireland & Europe
Join Date: Jan 2003
Location: Biggleswade
Programs: SK*G, Lots of Blue Elsewhere
Posts: 13,611
Well, it's bad not not that bad, given the vast majority of my flights are short-haul economy anyway, and I don't usually eat the sandwiches which are covered in my pet hate substance: mayonnaise.
I'll be interested to see how mileage will be affected on these flights, though. Particularly if WW are selling seats. This could be a horrible SK-like change. And you can bet my company will go for cheapest at all cost.
As long as the LCC changes apply only to on-board service, it's not disastrous. If they start to go to LCC type T&Cs, or abolish *G check-in at LHR... Well, I'm already tempted to try and get myself BA Silver, less generous though the miles may be for my flying patter.
I'll be interested to see how mileage will be affected on these flights, though. Particularly if WW are selling seats. This could be a horrible SK-like change. And you can bet my company will go for cheapest at all cost.
As long as the LCC changes apply only to on-board service, it's not disastrous. If they start to go to LCC type T&Cs, or abolish *G check-in at LHR... Well, I'm already tempted to try and get myself BA Silver, less generous though the miles may be for my flying patter.
#13
Join Date: Jul 2003
Location: HUY
Programs: HH Diamond, IHG Plat Amb, Accor Gold, Marriott Gold, BA Gold, easyJet Flight Club, Global Entry
Posts: 564
Originally Posted by stut
.
As long as the LCC changes apply only to on-board service, it's not disastrous. If they start to go to LCC type T&Cs, or abolish *G check-in at LHR... Well, I'm already tempted to try and get myself BA Silver, less generous though the miles may be for my flying patter.
As long as the LCC changes apply only to on-board service, it's not disastrous. If they start to go to LCC type T&Cs, or abolish *G check-in at LHR... Well, I'm already tempted to try and get myself BA Silver, less generous though the miles may be for my flying patter.
This is very concerning. I dread to think of BD as becoming just another LCC.
#14
Join Date: Apr 2002
Location: london, uk
Programs: some blue some silver some gold
Posts: 550
i hope bmi have thought this through...
when swiss got rid of c class on some of their short haul routes, they soon re-introduced it and free food is being phased back in now too...
when swiss got rid of c class on some of their short haul routes, they soon re-introduced it and free food is being phased back in now too...
#15
Join Date: Oct 2004
Location: Citizen of the world
Programs: QF Plat./OW Emerald + Life Gold, IC Plat. Royal Ambassador, etc.
Posts: 2,891
And, thinking about it, if C is going in domestic then they will surely either a) get rid of the Gold Upgrade credits, or b) try to diminish the anger of their main FFs by keeping them but LETTING you use them for Y to C on long-haul flights... and what makes me think it will be the first option not the second !
And if they do get rid of them, what benefit will they replace them with I wonder ? Suggestions (serious and otherwise !) would be appreciated !
And if they do get rid of them, what benefit will they replace them with I wonder ? Suggestions (serious and otherwise !) would be appreciated !