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Domestic Admirals Clubs Offer Complimentary Alcoholic Drinks /Beverages (Oct 1, 2010)

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Domestic Admirals Clubs Offer Complimentary Alcoholic Drinks /Beverages (Oct 1, 2010)

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Old Sep 21, 2010, 12:29 pm
  #1  
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Domestic Admirals Clubs Offer Complimentary Alcoholic Drinks /Beverages (Oct 1, 2010)

Link: http://aa.mediaroom.com/index.php?s=43&item=3019

Didn't see this one coming, but very pleased!

American Airlines Domestic Admirals Club Lounges to Offer Complimentary Alcoholic Beverages
Another Service Admirals Club Members Have Asked For

FORT WORTH, Texas, Sept. 21 /PRNewswire/ -- This drink is on us! Beginning Oct. 1, American Airlines is offering travelers another benefit of membership in its Admirals Club® lounges. American will offer alcoholic beverages, including wine, beer and spirits, free of charge to customers visiting any of its domestic clubs, in addition to complimentary coffee, tea, soft drinks and juices.

"Updating our beverage selection to include complimentary alcoholic beverages is another example of American's commitment to reinvest in our premium products and enhance the travel experience for our loyal members and guests," said Nancy Knipp, American's President – Admirals Club. "Our customers have asked for free drinks and we are delighted to respond to their request by providing this service for our existing and new members at our clubs worldwide."

Domestic clubs will offer well brand liquors, as well as beers and house wines as a complimentary service on Oct. 1. Premium liquors and wines and a selection of Amora™ fresh food items will be available for purchase in all U.S. Admirals Club lounges. Menu items vary by location, and include fresh salads, sandwiches, hot entrees and small bites. Seasonal and regional specialties are featured throughout the year, with special chef demonstrations offered at select clubs. All menu items are available to enjoy in the club or for carry-out. Customers visiting an international Admirals Club location will continue to enjoy complimentary alcoholic and non-alcoholic beverages as they do today.

American's clubs feature an array of amenities for business and leisure travelers to relax, refresh or recharge before, between or after flights. Members and one day pass holders at all domestic Admirals Club lounges, including San Juan, can enjoy complimentary Wi-Fi access powered by T-Mobile. For those who prefer to use the multi-functional Business Center within the club, newly installed HP Compaq 8000 Elite Business PCs allow customers to check e-mail and conduct business on a highly secure, stable and efficient device. The Cyber Cafes feature brand-new HP TouchSmart PCs with built-for-touch applications that allow customers to experience music, photos, games and video in a visually-engaging manner beyond what a mouse or keyboard can do.

American operates more than 40 Admirals Club lounges in airports throughout the world and continues to reinvest in its products with new technology and lounge refurbishments. For example, American completed extensive renovations to its Boston Logan Admirals Club in July and to its London Heathrow Admirals Club and Flagship Lounge facilities in May. American is also building a brand-new Admirals Club lounge at San Francisco International Airport (SFO), in conjunction with the airline's relocation to SFO's Terminal 2 next spring. For more information on Admirals Club lounges, including Admirals Club membership and one-day pass information, log on to www.aa.com/admiralsclub.

--------------------------------------------------------------------------------------
MODERATOR'S NOTE


For lists of beverages available at individual domestic Admirals Clubs, see:

http://www.flyertalk.com/forum/ameri...als-clubs.html


dstan
AA Forum Co-Moderator

Last edited by dstan; Nov 21, 2010 at 3:25 pm
belvie1 is offline  
Old Sep 21, 2010, 12:30 pm
  #2  
 
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Saw this via twitter! So very very happy!
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Old Sep 21, 2010, 12:30 pm
  #3  
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AC Enhancement: Free Alcoholic Beverages Effective October 1st, 2010

I've seen the internal memo announcing the change. News release coming soon. I can't post the memo but the situation will be like CO. Free wine, beer and liquor. Premium pours will be available for purchase. I have not seen pricing yet.

I don't think anymore needs to be said other than ^^^
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Old Sep 21, 2010, 12:31 pm
  #4  
 
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You got beaten to the scoop by 30 seconds. Suggesting for deletion.
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Old Sep 21, 2010, 12:33 pm
  #5  
 
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Just saw the tweet! ^
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Old Sep 21, 2010, 12:33 pm
  #6  
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Originally Posted by WRCSolberg
You got beaten to the scoop by 30 seconds. Suggesting for deletion.
Ha. Interesting interpretation of "the news release wouldn't be out for a couple hours but you can post this on FT now." But yeah, this thread can go.
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Old Sep 21, 2010, 12:34 pm
  #7  
 
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Huge, huge improvement, and one which will earn AA a lot of goodwill. I am waiting to see what happens with the UA/CO merger, since CO PCs have free booze while RCCs don't. This change may actually convince me to fly more with AA than CO.
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Old Sep 21, 2010, 12:35 pm
  #8  
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Any speculation as to when the yearly membership fee will increase to support this new benefit?
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Old Sep 21, 2010, 12:35 pm
  #9  
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Great news for many of us! Thanks for sharing. The e-mail says:

Originally Posted by Nancy J. Knipp e-mail to AC members
Dear JDiver,

As a valued Admirals Club® member, we want you to be the first to know that beginning October 1, 2010, American will offer alcoholic beverages, including wine, beer and spirits, free of charge to customers visiting any of our domestic clubs, in addition to complimentary coffee, tea, soft drinks and juices. We will continue to offer complimentary alcoholic beverages at our international locations.

Domestic clubs will offer well brand liquors, house wine and beer as a complimentary service on October 1st. Premium liquors and wines and a selection of AmoraTM fresh food items will be available for purchase in all U.S. Admirals Club lounges. Menu items vary by location, and include fresh salads, sandwiches, hot entrees and small bites. All menu items are available to enjoy in the club or for carry-out.

This is just one of the many ways we are looking to continually improve the benefits of your Admirals Club membership worldwide. Other recent enhancements include:
  • Extensive renovations of the London Heathrow and Boston Logan facilities
  • New HP TouchSmart PCs in all of our Cyber Cafés and HP Compaq 8000 Elite Business PCs, in our Business Centers
  • Complimentary WiFi worldwide to stay connected

To learn more about these enhancements, or to find additional information about the benefits of your Admirals Club membership, please visit www.aa.com/admiralsclub. Thank you again for your business. We look forward to seeing you soon.

Nancy J. Knipp
President
Admirals Club

Last edited by JDiver; Sep 21, 2010 at 7:39 pm
JDiver is offline  
Old Sep 21, 2010, 12:35 pm
  #10  
 
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Has UA/CO announced how they plan to handle drinks at the PClubs / RCCs? If they went to free drinks for all, then AA really had to catch up. If they had switched to pay for everything, than AA just stole a march on them. Either way, yay competition!
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Old Sep 21, 2010, 12:37 pm
  #11  
 
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Great news!
BlassSJU is offline  
Old Sep 21, 2010, 12:38 pm
  #12  
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Originally Posted by KD5MDK
Has UA/CO announced how they plan to handle drinks at the PClubs / RCCs? If they went to free drinks for all, then AA really had to catch up. If they had switched to pay for everything, than AA just stole a march on them. Either way, yay competition!
I suspect it is fairly low on the totem pole of integration issues that they are facing.

Good job AA!
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Old Sep 21, 2010, 12:43 pm
  #13  
 
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Just got the email now! Great news!
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Old Sep 21, 2010, 12:43 pm
  #14  
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Just got this email, too!
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Old Sep 21, 2010, 12:45 pm
  #15  
 
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Great news. And I was just about to let my AC membership expire for lack of value. This is a game changer for me.
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