Impressed!
I flew SFO LAX yesterday and vice versa today. Web check in a breeze, great terminal to leave out of (SFO), seats in F remind me of international F in late 80's early 90's. Lots of legroom, I guess pitch is 55" in row 2 (seems a little tighter in row one due to bulkhead), nice recline and a footrest which actually works and is comfortable. All electric controls and a nice size TV screen coming out of the armrest.
They served appetizers (parma ham with melon, tomatoes with mozarella). Flight attendants very nice and professional.
I slept soundly on the way back....all the way around a great experience! I only hope they will expand quickly throughout the US, it will definitely be my carrier of choice.
I would not be surprised to see that F sells out quickly on popular routes. Prices are extremely competitive and the quality of the product leaves the competion in the dust. There are only 8 seats up front, which they may increase?