I still get paper communication from time to time, such as:
- 1 december: welcome to EBGold
- 2 december: 3000 non-redeemable basic points to make your way to Gold faster
Itīs easy to understand why SAS is cutting down on christmas gifts etc, but they could surely use their mailing smarter. With the tools available today they could actually target receivers far better. Think of all the travel data they have access to in order to categorize customers etc...
. Think of all the travel data they have access to in order to categorize customers etc...
My wife, who has been far too loyal to SAS for many years, flew KLM/NW to Boston, MA last month in order to avoid a domestic transfer in the US. After that, she has received a number of e-mails from SAS touting cheap and convenient flights. Maybe they are on to something? (KLM, on the other hand, has been absent in her in-box.)
My wife, who has been far too loyal to SAS for many years, flew KLM/NW to Boston, MA last month in order to avoid a domestic transfer in the US. After that, she has received a number of e-mails from SAS touting cheap and convenient flights. Maybe they are on to something? (KLM, on the other hand, has been absent in her in-box.)
I can't imagine how they could find that information.
I have received a lot more promo emails from SAS the last month too but they are all part of the "SAS Julekalender" or standard promotions. I have never noticed that SAS have emailed me with special offers to destinations I travel often. I have often travelled BGO-CPH-SEA and BGO-CPH-ORD, but only once BGO-CPH-EWR. Still, almost every intercont promo I receieve is for OSL-CPH-EWR (They haven't even understood that BGO is my home airport.)
I assume that no promotions are "personal". It seems to be for the country you live in and that's where SAS stops using their EB data.
SAS are so afraid to invade your privacy that they avoid to greet you onboard and to send out personalized offers.
That approach might be valid for your local computer store etc (which will for sure annoy you.) but for an airline such as SK itīs is so wrong. Most members do appreciate personal attention from SAS I am sure.
SAS are so afraid to invade your privacy that they avoid to greet you onboard and to send out personalized offers.
That approach might be valid for your local computer store etc (which will for sure annoy you.) but for an airline such as SK itīs is so wrong. Most members do appreciate personal attention from SAS I am sure.
I concur totally on this. I think it's time that SAS realize they are in competition with companies that play with different rules than equal treatment, and will hit them on all spots where they are week. This is like war. The nicest guy does not necessarily win!
SAS are so afraid to invade your privacy that they avoid to greet you onboard and to send out personalized offers.
That approach might be valid for your local computer store etc (which will for sure annoy you.) but for an airline such as SK itīs is so wrong. Most members do appreciate personal attention from SAS I am sure.
100% agreed. And the more personal the more you will appreciate it as you feel they actually care about you and your interests. How powerful wouldn't it be to send me an email saying "we notice that you often travel to Chicago. Next time we would like to give you a special offer. Bring your wife/husband/kids for half price" - or anything similar. It would really increase the customer's loyalty. If they notice someone usually flying M or S they could offer them a free upgrade to let them see what C class is like. Free lounge vouchers etc that wouldn't cost SAS more than a few kroner but give them tremendous loyalty and maybe a customer flying more often in C.
I would argue that most people feel more invaded by receiving all the non relevant promotions than receiving personal and targeted promotions. It actually makes me a little bit upset to receive all these OSL offers when SAS should know so very well that my home base is somewhere else.
SAS are so afraid to invade your privacy that they avoid to greet you onboard and to send out personalized offers.
That approach might be valid for your local computer store etc (which will for sure annoy you.) but for an airline such as SK itīs is so wrong. Most members do appreciate personal attention from SAS I am sure.
I think that it depends on the staff. I had 2 SK FAs come say "Welcome on board dr. Voop" on my recent flight to Asia, and I'm only a lowley EBG
OTOH, I've also been on transcontinental SK flights where I was completely ignored, full-fare-C-tix none-withstanding ;(
That said, I think that there's part "scandinavian egalitarism" in this: if you were on a full-fare C-ticket sitting next to "voop the cheapskate" on a super-discounted Z fare, and voop the cheapskate got a personal greeting and you just got a grunt and barely a glance, you'd likely not be a happy customer.
So, grunting at us both is the safe choice
Besides, scandinavians are, generally, not known for being the warmest people on this rock, and so do generally not expect "warm greetings" (I should know, I am one -- lived 6 years without knowing the name of my next door neighbor when I was young, although we exchanged polite head-nods every morning )
Well, it has soon been one year as EBP and while I have been getting constantly good service from CR and SAS reservations the mailings and on board treatment is a joke, but that is good for another thread as the Pandion year comes to an end...
New Years resolution for 2009: Stop using SAS and start spending my company's money on other airlines instead. I have no idea why I've been so loyal for so long when it's quite clear that SAS don't care about their most loyal customers.
New Years resolution for 2009: Stop using SAS and start spending my company's money on other airlines instead. I have no idea why I've been so loyal for so long when it's quite clear that SAS don't care about their most loyal customers.
Well, canīt be good for SAS if a EBP feels that way. As stated previously I am a bit puzzled as to why they donīt make anything special (not even once) for EBP in the daily operations (check in, lounges, on board). But I must admit that the service received from Customer Relations, Sales and Member Service do make a difference. Hell, they even opened up award space two hours before a flight that was selling as C2 D0... (ARN-CPH for the CRJ DO, never took it). And I have always gotten the exact long haul flights I wanted (as X-award), very full flights. Just doesnīt happen as EBG.
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