Yes, I find it very weird too. I actually like creating strong and clear brands, but moves back and forth with KF within every few weeks appear not very strategic. They look more like panic, in fact...
Very weird move, especially after they revamped the fleet, got in a new branding and service concept. You would think if it was planned ahead all this promotion wouldn't have taken place. AYs new concept for Finncomm and their regional E190 fleet going to BE ops must have indicated SK that its OK to emasculate the KF ops. I doubt the finnish public will like that.
I think the options were shutting down Blue1 completely or return to the original business plan of Air Botnia. Given the exchange rate etc, Blue1 probably has lower production costs than mainline SAS.
The decision to revamp the fleet was based on European expansion which turned out to be financial disaster because of lack of local demand. After withdrawing from destinations outside Continental Europe, AY began a price war against KF and the end result was quite interesting. Norwegian has often been able sell flights on the same routes&flight times for higher prices than KF which is unsustainable as their occupancy rates have been around 50-60%.
I just realized that with de-branding Blue1 we have lost the best tool for managing FF account numbers in amadeus reservations. This is much more irritating for me than the rebranding itself. Does anybody know a good alternative? (LO is OK, but not as good as KF was)
I check flysas.com/en/au and it appears to be the same UI as on other SK websites. Unless, I do not know how to reach the good interface. I used the functionality to find reservations made while "not being logged into the profile".
It should be, but apperently there is some problem. I am getting an error that "We are unable to find this confirmation number. Please validate your entry and try again or contact us for further information. (8104)". Also tried with an LH reservation. The same effect.