14 October 1998
SIA Unveils KRISFLYER, The New Frequent Flyer Programme For All Classes
Singapore Airlines (SIA) today announced its own frequent flyer programme, KrisFlyer. The new programme will enable customers in all three classes -- First, Raffles and Economy -- to earn mileage credits that can be redeemed for free travel awards.
Enrolment begins immediately. Members can begin earning and redeeming mileage in KrisFlyer from 1 February 1999.
KrisFlyer is SIA's first proprietary frequent flyer programme and follows hot on the heels of the Airline's recent S$500 million product launch, which features new cabin interiors in all three classes. Enhanced ground services and innovative inflight cuisine, created by a panel of world-famous chefs, also form part of the new product.
With KrisFlyer, miles will be awarded not only for travel on SIA services, but also for
journeys on SIA's subsidiary regional airline, SilkAir, or on any of the KrisFlyer partner airlines, namely Air New Zealand, All Nippon Airways, Ansett Australia, Asiana Airlines, Delta Air Lines and Lufthansa.
KrisFlyer members who travel frequently on SIA and SilkAir will enjoy elite status and
additional benefits. In addition to qualifying for elite status, First and Business Class customers on SIA and SilkAir will have to opportunity to qualify for SIA's PPS Club, an exclusive loyalty scheme that recognises and accords special privileges to SIA's priority passengers. Existing PPS Club members, and Passages members who have travelled in First or Business Class with SIA, will be automatically enrolled into the KrisFlyer programme.
Members will also be able to earn KrisFlyer miles with some of the best global hotel chains, credit or charge cards, and car rental agencies. Members need quote only their KrisFlyer membership number when making a reservation or when utilising the service of one of SIA's non-airline partners worldwide.
New partners, airline and non-airline, will be introduced progressively.
Children under 12 who qualify for KrisFlyer automatically become KrisFlyer Explorers, a
new Young Explorer Club that caters to the needs of SIA's young jetsetters.
Said SIA's Senior Vice President (Marketing Planning), Mr Huang Cheng Eng: "KrisFlyer
complements our new product, which has been widely acclaimed as the best in the industry. We want our customers to enjoy travelling with SIA and at the same time be rewarded with travel benefits for their support. KrisFlyer offers some of the best mileage award levels. International free travel awards start at just 15,000 miles."
Mr Huang said the introduction of KrisFlyer means that SIA's Economy Class has been completely upgraded in all respects. "Now, our Economy Class passengers are not only offered more comfortable seats and served champagne on board, but can enjoy these frequent flyer rewards as well," he said.
The creation of the new programme follows the decision by Singapore Airlines, Cathay Pacific Airways and Malaysia Airlines to discontinue their joint frequent flyer programme, Passages, to pursue individual programmes. Enrolment forms are available at SIA ticket offices, Silver Kris airport lounges, check-in counters and on board SIA and SilkAir services. Forms are also available at travel agencies.
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For further information, please contact:
Singapore Airlines Ltd
Public Affairs Department
Tel: (65) 541-5880; Fax: (65) 545-6083