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Old Aug 1, 13, 10:12 pm   -   Wikipost
FlyerTalk Forums Thread Wiki: Who owns who?
Please read: this is a community-maintained wiki post containing the most important information from this thread.
 
Last edit by: jackal
Hertz Global Holdings:
  • Hertz (business)
  • Dollar (leisure)
  • Thrifty (leisure)

Avis Budget Group:
  • Avis (business)
  • Budget (leisure)
  • Payless (downmarket)

Enterprise Holdings:
  • Enterprise (local/insurance replacement/leisure)
  • National (business)
  • Alamo (leisure)
Europcar (non-owned partnership)

Independents:
  • ACE Rent a Car
  • Rent-a-Wreck (downmarket)
  • Advantage (downmarket/leisure)
  • SIXT
  • Fox Rent A Car
  • E-Z Rent-A-Car

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Old Aug 15, 10, 9:19 pm   #1
 
Join Date: Aug 2010
Location: Atlanta,Ga
Programs: PriorityClub,Marriott Rewards,AAdavantge,Hertz #1 Gold
Posts: 4
Who owns who?

Hi everone, new to the forum and I hope to learn alot while being a member.My question is which rental car company owns who i.e. Enterprise own Nat/Alamo. And heard a rumor that they now own Hertz as well. Help me if I'm wrong
BigLexx is offline   Reply With Quote
Old Aug 16, 10, 4:45 am   #2
 
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Enterprise owns Alamo and National. They have a 'partnership' with Europcar as well.

As far as I know, they do NOT own Hertz and I would be very surprised if they intend to do that....
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Old Aug 16, 10, 12:22 pm   #3
 
Join Date: Dec 2000
Location: Philadelphia
Posts: 801
The major rental car companies in the US, with each company's primary market in parentheses:

Hertz Global Holdings: Hertz (business) - Advantage (downmarket/leisure)

Avis Budget Group: Avis (business) - Budget (downmarket/leisure)

Enterprise Holdings: Enterprise (local/insurance replacement) National(business), Alamo (leisure)

Dollar-Thrifty Automotive Group**: Dollar (leisure) Thrifty (business)

Independents:
-ACE Rent a Car
-Payless Car Rental
-Rent-a-Wreck (downmarket)

**Dollar-Thrifty has takeover bids by both Hertz and Avis Budget, so they will likely be absorbed into one of the two in the near to mid future.
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Old Aug 16, 10, 10:15 pm   #4
 
Join Date: Aug 2010
Location: Atlanta,Ga
Programs: PriorityClub,Marriott Rewards,AAdavantge,Hertz #1 Gold
Posts: 4
Thanks guys for the heads up!
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Old Aug 21, 10, 3:13 am   #5
Moderator: Information Desk, Alaska Mileage Plan; FlyerTalk Evangelist
 
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Quote:
Originally Posted by lowfareair View Post
Dollar-Thrifty Automotive Group**: Dollar (leisure) Thrifty (business)
Everything correct IMHO except for this. More accurately, it's:

Quote:
Dollar-Thrifty Automotive Group**: Dollar (leisure) Thrifty (leisure)
This is both the blessing and downfall for DTAG. The downfall is they don't have an arm to capture the higher-margin business traffic that is willing to pay more for extra services, but the blessing is that they were able to maintain a consistently low cost structure and keep prices low through the recession, which actually served as a tremendous boost to their business as companies previously willing to pay higher prices at Hertz/National/Avis moved their business to Dollar or Thrifty.
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Old Aug 1, 13, 7:59 pm   #6
 
Join Date: Mar 2004
Location: Central Texas
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Looking for this info and wanted to update Hertz:
Hertz owns Advantage, Dollar, Thifty, and Ace
Frenchie Flyer is offline   Reply With Quote
Old Aug 1, 13, 9:30 pm   #7
 
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Quote:
Originally Posted by Frenchie Flyer View Post
Looking for this info and wanted to update Hertz:
Hertz owns Advantage, Dollar, Thifty, and Ace
Actually, it appears that Hertz recently sold off "Simply Wheelz" dba Advantage to Macquarie Capital/Franchise Services of North America.
heraclitus is offline   Reply With Quote
Old Aug 1, 13, 10:57 pm   #8
Moderator: Information Desk, Alaska Mileage Plan; FlyerTalk Evangelist
 
Join Date: Mar 2004
Location: MDT (but usually ZFV or PHL) / Amtrak: MJY
Programs: UA 1K, AS, AA, AGR S, HZ PC, Nat'l Exec, Costco Exec, NPS Passport
Posts: 19,555
Quote:
Originally Posted by Frenchie Flyer View Post
Looking for this info and wanted to update Hertz:
Hertz owns Advantage, Dollar, Thifty, and Ace
In addition to having spun off Advantage (as mentioned by heraclitus), Hertz doesn't own Ace, either. Ace is privately held.

Also, Avis recently bought Payless. I've created and updated the wiki accordingly.

Last edited by jackal; Aug 1, 13 at 11:11 pm..
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