This is not a FF question, but why does Boeing have TV commercials? I mean commercials are generally geared towards somebody selling or advertising a new show, but I just don't get why Boeing has a commercial. I mean what do they sell to general public and why would they put something on TV??? They mostly deal bulk sale to major customers.
Are they trying to attract employees or something?
You see a lot of image advertising on Sunday talk shows. It's not selling a product per se, but to give you a warm fuzzy feeling toward the company.
Seems like a waste of money in this economy to spending on advertising for a warm and fuzzy. Not like a really have a choice to fly on one of their planes when I book a flight is it now? I fly on whatever the airline provides. I mean what image do they need since I have ZERO choice to fly on a Boeing plane vs. an Airbus plane.
You see a lot of image advertising on Sunday talk shows. It's not selling a product per se, but to give you a warm fuzzy feeling toward the company.
Heh. I DVR Meet the Press and I fast forward through the commercials. At 3X speed, the ads generally look like this:
- 1-2 Seconds of a little girl running through a meadow;
- 2 seconds of a happy family eating breakfast;
- 1 second of a smiling guy in a hard-hat holding a clipboard in a factory;
or
- 1 second of co-workers discussing a problem in a "mission control" room;
- 2 second pan shot of a satellite orbiting over the USA;
- optional shot of the Stars and Stripes at sunset;
- logo of a company that makes missiles.
You see a lot of image advertising on Sunday talk shows. It's not selling a product per se, but to give you a warm fuzzy feeling toward the company.
--and members of Congress, who appropriate military funding, watch Sunday morning talk shows. Boeing may find it helpful to remind them who has a plant in their districts.
__________________
Enjoy your worries, you may never have them again
--and members of Congress, who appropriate military funding, watch Sunday morning talk shows. Boeing may find it helpful to remind them who has a plant in their districts.
Well, today is Thursday and I'm watching CNN and there it popped up and I wondered what the heck is the point of this commerical???
Location: Finally back in Boston after escaping from New York
Posts: 5,559
It's the same as those "Intel Inside" commercials. It's not a direct sales pitch to consumers but rather, an indirect pitch at consumers and, to a very, very limited extent, airlines. For consumers, it's what Wired said: have a warm, fuzzy feeling toward Boeing planes and feel better about an airline that uses our planes. To the airlines, it's "we're targeting consumers indirectly and making them feel good about flying on our products, so if you want to attract consumers, you'd better buy our planes."
Programs: DL Silver, CO LH SPG dirt. Burn baby burn!
Posts: 6,736
Reminds me of the Airbus ads I used to see in Singapore. Basically, they were direct pitch to consumers to choose flying A340s and A330s over Boeing A/C because in business class you would never have a middle seat, unlike on the 777 or 747.
Those ads made sense to me, even though, as a previous poster stated, we don't really get much choice in the planes we fly on. (unless, of course, you pick your fave carrier based on what it flies).
Programs: Hertz 5*, SPG Gold, Hilton Silver, Very Confused
Posts: 124
the consumer feeling is also for PR. Next time you push for an overpriced tanker that doesn't meet requirements, you can still get the public in your favor. same thing if you're pushing for a tax break in your district.
For Intel Inside, it's to score a premium for the product. It's just an ingredient that most people will never see; when they launched the program years ago they were seeing a decline in share and pricing power. But Intel found that if they market themselves to consumers, the consumer will go to the store asking for that specific product. They want the little sticker on their laptop.
__________________
Despite my screen name, no, I am not a medical professional
"We don't make a lot of the products you buy, we make a lot of the products you buy better"
...well how do I know if I bought a product you made better?
