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Old Jan 4, 09, 10:17 am   #16
 
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I personally know one person who just last week was saying they were holding back on purchasing a new car because they are cutting back at his work, after 27 years there he may be losing his severance (27 weeks) and that would be the first step to laying people off, so any major purchases are on hold. For people like him, I really believe this can take a lot of that burden off should he decide to purchase. Given the choice of two cars, one that has this deal and one that doesn't, if the cars are equal it's a no brainer.
I'm in this boat. My car is going on 13 years old, but I've been holding off on buying a new car specifically because my company has been, and continues to, lay people off. I certainly don't want to buy a new car and commit to 4 years of $500 car payments only to find out the next day that my job is gone.

Finally there's a promotion that specifically addresses the reasons that some people (or more importantly, I) am not considering a new car right now. Unfortunately it's not enough to make me consider buying a Hyundai, but if Toyota offers this promo, I am so there!
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Old Jan 4, 09, 11:07 am   #17
 
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I don't see how this is too risky for Hyundai on a sale, but it seems a bit risky on a lease unless the buyer puts a good bit of money down up front.

As many new car sales and leases involve a trade in, that's already to their advantage.

We bought a new 2007 Hyundai Azera for my wife almost exactly 1 year ago with 0% financing for 72 months. (End of model year clearance.) Traded in a Honda Accord with over 240K miles on it. I continue to be impressed by the value of Hyundai's cars even before the financing promos. And the Azera is very comfortable and very spacious!
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Old Jan 4, 09, 11:46 am   #18
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I doubt Hyundai is takign any risk at all. Most likely they've taken out an insurance policy to cover any potential losses.

It seems a very smart marketing move.
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Old Jan 4, 09, 11:52 am   #19
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Seems a hell of lot smarter than begging for $7 Billion.

Astounding that none of the US companies came up with this, then again, their lack of creativity has been quite telling.
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Old Jan 4, 09, 11:56 am   #20
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Astounding that none of the US companies came up with this, then again, their lack of creativity has been quite telling.
To be fair, Ford seems to be doing okay on its own.
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Old Jan 4, 09, 12:25 pm   #21
 
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Finally there's a promotion that specifically addresses the reasons that some people (or more importantly, I) am not considering a new car right now. Unfortunately it's not enough to make me consider buying a Hyundai, but if Toyota offers this promo, I am so there!
Curious why you feel this way? The only parameter where Toyota leads Hyundai is resale value; on the other hand the latter are cheaper and have great warranty. If I were in the market for a new car now I'd definitely consider them. I believe they had 2 vehicles rates as top pick in Consumer Research.
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Old Jan 4, 09, 12:58 pm   #22
 
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Curious why you feel this way? The only parameter where Toyota leads Hyundai is resale value; on the other hand the latter are cheaper and have great warranty. If I were in the market for a new car now I'd definitely consider them. I believe they had 2 vehicles rates as top pick in Consumer Research.
An April 2008 edition of a leading consumer research magazine recommended 5 of the 10 Hyundais and 7 of the 15 Toyotas.

We test drove the Toyota Avalon before buying the Azera. An unusual feature of the Avalon is its reclining rear seats, but that meant sacrificing the ability to fold them forward. That alone was a dealbreaker for us even before the price difference and other factors came into play.

With no convertible in the Hyundai lineup, Toyota has a winner with the Solara, though. Toyota has a lead on fuel economy, too.
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Old Jan 4, 09, 1:17 pm   #23
 
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Curious why you feel this way? The only parameter where Toyota leads Hyundai is resale value; on the other hand the latter are cheaper and have great warranty. If I were in the market for a new car now I'd definitely consider them. I believe they had 2 vehicles rates as top pick in Consumer Research.
I asked myself this very same question!

After having bad experiences in the 1980's with Fords, Chryslers, and (yes) a Hyundai Excel, I have grown to trust the reliability of Toyotas. The last 3 cars I've driven were Toyotas, and they've been rock-solid for me. Even though my current car (a Camry) is 13 years old, it's still in great shape (which is the #2 reason I am holding off on a new car).

I understand that most carmakers (including Ford and Hyundai) have improved a lot since that time, but I guess I'm still hesitant to risk my own money to prove that out.
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Old Jan 4, 09, 1:29 pm   #24
 
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Curious why you feel this way? The only parameter where Toyota leads Hyundai is resale value;
Because people feel what they feel about cars. The North American brands also have cars that rate high now but that doesn't stop the constant talking down about them. Just like Ford built crap back when, so did Hyundai, and it takes a lot for people to get past it.
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Old Jan 4, 09, 1:55 pm   #25
 
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Because people feel what they feel about cars. The North American brands also have cars that rate high now but that doesn't stop the constant talking down about them. Just like Ford built crap back when, so did Hyundai, and it takes a lot for people to get past it.
I can understand the feeling (my first car in college was a horrid Mustang), but this is hardly rational. If you intend to keep the car past the warranty, get an extended one at the time of purchase, since it's usually cheaper and you can negotiate it even lower. Then you are covered 100% for the next 10y/100k miles. Given the cost of repairs for most modern vehicles you would at least be breaking even. And the warranty helps drive up the value if you resell to a private party if you sell before it expires.

In the case of Hyundai, you can get 10y/100k miles bumper to bumper warranty for an Azera for approx. $650 at the time of purchase. Could be even less now, this was 2006.
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Old Jan 4, 09, 2:33 pm   #26
 
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Because people feel what they feel about cars. The North American brands also have cars that rate high now but that doesn't stop the constant talking down about them. Just like Ford built crap back when, so did Hyundai, and it takes a lot for people to get past it.
Or maybe because Hyundai doesn't have anything to compete with Toyota in the class or vehicle they want. I couldn't give of my Toyota for a Hyundai without changing my way of life significantly.
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Old Jan 4, 09, 2:47 pm   #27
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Or maybe because Hyundai doesn't have anything to compete with Toyota in the class or vehicle they want. I couldn't give of my Toyota for a Hyundai without changing my way of life significantly.
Unless you are a truck driver, what does any specific car have to do with "way of life"?

Specifically, how does a Toyota Camry, for instance, offer better "way of life" than a Hyundai Sonata?
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Old Jan 4, 09, 3:08 pm   #28
 
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Unless you are a truck driver, what does any specific car have to do with "way of life"?

Specifically, how does a Toyota Camry, for instance, offer better "way of life" than a Hyundai Sonata?
Huh? It has to be my job to be my way of life? I spend many of my weekends enjoying wheeling in the back country of Colorado, it's something I enjoy with many of my friends that I would lose if I drove a Hyundai. You can buy any new Hyundai you want and come out and try to do some of my favorite trails I enjoy with my FJ which is my daily driver.

Of course you might want to prebook a tow truck for recovery.
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Old Jan 4, 09, 4:44 pm   #29
 
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I spend many of my weekends enjoying wheeling in the back country of Colorado....
No worries, mate.
All we ask is that you eat what you kill.

Last edited by sonofzeus; Jan 4, 09 at 4:57 pm. Reason: typo
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Old Jan 4, 09, 4:54 pm   #30
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I enjoy with my FJ which is my daily driver.
Fake Jeep
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