Is it true that Ritz-Carlton and Four seasons are having a CRM initative about a loyalty programme? Does anybody know about their unpublished loyalty programme? Has anybody heard about it?
I'd be a little surprised if FS did something formal (ie points). It doesn't fit the image. And, in any event, if you want the best then you are unlikely to be swayed by points.
R-C could go for it, since Marriott Rewards is already up and running, and R-C is not as high-end as FS in any event. That may push FS into doing something, but I reckon FS would see it as R-C devaluing its product and would be happy to carry on without one.
itd be nice if FS went the route opposite RC and let you earn Starpoints, but not redeem awards. there was some talk about Starwood/FS relationship, i forget what the rumors were.. but that would be nice
im certainly not going to stay at Marriotts to earn RC stays.
