Originally Posted by vuittonsofstyle

I don't HATE it, but I do find it irritating having to scroll down to find what I'm looking for. If I wanted to read a magazine, I would. When I go to a hotel website, I want info not chit-chat, and what's with the Trip Advisor quotes? Bit downmarket, no?

Originally Posted by vuittonsofstyle

Four Seasons appear to be embracing the media-bite style in everything they do. I really miss the fact that they are no longer doing room directories, but expect you to turn the TV on to find out what time breakfast starts! Unlike some, I don't turn the TV on until after dinner, if at all.

Originally Posted by Shangri-La

It sounds like FS is trying to be "cool", if that makes sense.

Originally Posted by blueline7

Okay, so what is the story with Aman? I had heard about Aman, knew that they were very exclusive and expensive, but could not understand why there was a phenomenon called an "Aman Junkie", i.e. someone who just cannot get enough Aman...What was all the fuss about? Are they so good? What about how I had read that Amandari had dated decor, or that it was a second-rate Aman compared to Amankila? Would I be thoroughly pissed off having paid for Aman and found myself living in some sort of minimalist treehouse in the jungle? Was this an "acquired taste" for people wanting understated elegance rather than luxury? Would I just be too pedestrian for an Aman resort? How did Aman compare to other luxury properties? Could I possibly become an Amanjunkie? Would I sense the "spirit or Aman" as others claim to have? These were my questions prior to booking Aman....And I got answers to all of these questions and more. I cracked the Aman code, and figured out what is going on here....and I intend to expose it to the world and to FT, right now.....

some places that one simply cannot adequately describe in words or pictures. Absent are the sounds, the smells, the temperature, and the interactions with people and the environment. But most importantly, some places, such as Amandari, do in fact have a spirit, or vibe, that is unique and palatable and which cannot be adequately conveyed. That is perhaps one reason why I had been unable to discern, no matter how much I researched, what exactly made Amandari supposedly such a special and desirable place, and this is also the reason why I too will be unsuccessful in conveying precisely what makes Amandari one of the most special, idyllic, and luxurious (in the truest sense) places in the world.

One cannot help but wonder what inspired someone to create this, as it is must be man-made despite all the hallmarks of a divine and other-worldly creation. Who was it that conceived of this unique place? How did they arrive at the details that make this place so unique? How could they know in advance that this would work this way? These questions remain unanswered, but one rather not know, and keep the allure and riddle of Amandari present in one's experiences there.

Originally Posted by vuittonsofstyle

Ah, but Aman does not talk about its spiritual side - it does not go out there and market it or use convoluted phrases to entice you to try it - Aman just DOES IT!

Originally Posted by limelight

A tranquil breeze streaks cirrus across a cerulean sky above a warming beach that waits eternal, cradling pristine sand in its endless crescents as gentle laps of glassy blue rise back and forth in sweet caress. Amanyara sits blessed beside, taking nature’s timeless gifts within her island stride; resting open to the elements within her lines of eclectic tropical build she thanks her lucky stars, for nature has afforded her the greatest gift of all: an unspoilt location. It is here, beside Atlantic alabaster, on a sea of vivid turquoise, that Amanyara savours her exquisite pleasures.

Originally Posted by Kagehitokiri

vs >
http://www.flyertalk.com/forum/luxur...l#post17723798

Originally Posted by albertherrera

How do you guys find the "like this photo if you wish you were here" marketing done on Facebook by Four Seasons and Shangri-la?

https://www.facebook.com/photo.php?f...type=1&theater

I personally can't stand it. I feel it cheapens the brands and actually targets a market which is not the kind that they actually hope to entice. The kind of comments also seem quite telling that it's completely aspirational.

I just wish they'd be more discreet and let the superiority of their excellent properties speak for themselves.

Originally Posted by vuittonsofstyle

I agree entirely. Social media has a lot to answer for, and like you I wonder how many genuine target audience guests this type of thing reaches. Aspiring C2s?