Luxury Hotel Marketing loses sight of reality?
Oct 28, 2011, 5:21 pm
#46
FlyerTalk Evangelist
Join Date: Jun 2006
Location: IAD/DCA
Posts: 31,797
1. expensive hotel accommodation
2. Elite Traveler research
3. Saudis - ive heard about. i saw some (first hand) choose nonluxury hotel because of GM.
residences >
- can be banned (prompted aurelio lech for example)
- can be limited in number
- can have rentals banned (and even limit unaccompanied guests)
- can have lengthy minimum rental
- hotels can have them
edit >
+ speaking of security, thats another example - control of surroundings (neighbors and "depth") and physical security of public places versus private
+ location - proximity to shopping, dining, meetings, etc
+ entourage, space, etc (booking entire floors)
One recent international party of guests at the Waldorf Towers, which sits atop the legendary Waldorf-Astoria in New York, reserved more than 150 rooms for several months for a member's medical care. The first night, they spent $10,000 on ironing, says Matt Zolbe, director of sales and marketing at the Waldorf-Astoria.
wonder what medical center.
for lenox hill, carlyle apartments and new mark residences would be great.
Last edited by Kagehitokiri; Dec 9, 2011 at 10:00 am
Oct 28, 2011, 5:41 pm
#47
Join Date: Oct 2009
Location: NYC
Programs: OZ gold, DL Skymiles
Posts: 18
for example >
1. expensive hotel accommodation
2. Elite Traveler research
3. re Saudis, ive heard about and seen first hand
residences >
- can be banned (prompted aurelio lech for example)
- can be limited in number
- can have rentals banned (and even limit unaccompanied guests)
- can have lengthy minimum rental
- hotels can have them
1. expensive hotel accommodation
2. Elite Traveler research
3. re Saudis, ive heard about and seen first hand
residences >
- can be banned (prompted aurelio lech for example)
- can be limited in number
- can have rentals banned (and even limit unaccompanied guests)
- can have lengthy minimum rental
- hotels can have them
I am just saying, some people I have met will not stay in hotels. I am sorry that I made such a huge, general statement but as I said, this is based on my own personal experience and what they told me.
Oct 29, 2011, 1:15 am
#49
Join Date: Aug 2010
Posts: 80
]
I have a little to add to this. Advertising for luxury brands is not targeted to those of us that actually can afford it. It is targeted to those that someday will be able to afford it. It is an attempt to create the dream. Reality is not a constraint. This is why advertisers are most interested in the twenty-somethings. Few people in their twenties can afford a suite at the FS in Seattle.
I have a little to add to this. Advertising for luxury brands is not targeted to those of us that actually can afford it. It is targeted to those that someday will be able to afford it. It is an attempt to create the dream. Reality is not a constraint. This is why advertisers are most interested in the twenty-somethings. Few people in their twenties can afford a suite at the FS in Seattle.
So that's why I pay attention to those Singapore Airlines Suites ads in the magazines :O I'm not sure if I'll be ever be able to afford them though 
Oct 29, 2011, 5:36 am
#50
Join Date: Dec 2005
Location: Taiwan
Programs: UA, CX, BR
Posts: 718
...I always consider myself lower middle class and yes I can afford to buy LV, Gucci, Prada( although my personal favorite labels are AF.Vandevost, Ann Demulemeester, or French Couturier like Azzedine Alaia, and Japanese designers such as Undercover and Yohji Yamamoto, lately I am into Raf Simons for Jil Sander and you will see me wearing Martin Margiela all the time) and stay in FC, MO, and etc. ...
Oct 29, 2011, 9:25 am
#51
FlyerTalk Evangelist
Join Date: Jun 2006
Location: IAD/DCA
Posts: 31,797
SQ suites are now $2K on HKG>SIN.
one can spend discretionary income instead of saving. (my comment on the japanese market.)
while it seems to me aspirational market (dead) was based on debt. (also dead)
and they said they are "lower middle class" in NYC.
while it seems to me aspirational market (dead) was based on debt. (also dead)
and they said they are "lower middle class" in NYC.
Last edited by Kagehitokiri; Oct 29, 2011 at 9:42 am
Nov 1, 2011, 10:28 am
#54
FlyerTalk Evangelist
Join Date: Aug 2007
Location: UK
Posts: 10,709
Nov 8, 2011, 6:01 pm
#55
Join Date: Dec 2001
Location: SFO
Programs: AA EXP 3 MM
Posts: 4,576
I don't think these passengers can be assumed to be living off of `very wealthy` parents- it's just business class and trans-pacific flights are very long, so many people from all kinds of demographics choose to fly in J to increase their comfort on long flights.
Designer handbags or luggage- especially of the variety with conspicuous logos- say very little about wealth in Asia.
Designer handbags or luggage- especially of the variety with conspicuous logos- say very little about wealth in Asia.
And while handbags and luggage with consipicuous logos may not be definitively indicative of a person's wealth, there is some correlation if the article is genuine.
I didn't know my observations would cause so much rancor
Last edited by francophile; Nov 8, 2011 at 6:06 pm
Nov 8, 2011, 11:46 pm
#57
Join Date: Jun 2010
Posts: 68
Aspirational marketing is fine, but RC needs to bone up on the basics. I recently stayed at the RC Laguna Niguel and it took 3 tries to get my bed made up in sheets and blankets instead of a duvet. I was served boiling hot soup in a broken plastic container in the coffee shop; it spilled on my suit. The waitstaff in the main restaurant at lunchtime was surly and hostile.
FS would never do this! Nor would RC a few years back.
The building and coastal setting are still magnificent, of course.
FS would never do this! Nor would RC a few years back.
The building and coastal setting are still magnificent, of course.
Nov 9, 2011, 1:55 pm
#58
Join Date: Feb 2003
Programs: AC SE MM, too many others
Posts: 1,407
as I said, this is my own view and own experience. You might be correct on Saudi, and last time I met royal families of Saudi, they were staying in a Hotel(due to the security reason, they didn't tell us which hotel and they were in town for UN function). They do not have a residence in NYC, I think.
I am just saying, some people I have met will not stay in hotels. I am sorry that I made such a huge, general statement but as I said, this is based on my own personal experience and what they told me.
I am just saying, some people I have met will not stay in hotels. I am sorry that I made such a huge, general statement but as I said, this is based on my own personal experience and what they told me.
Nov 9, 2011, 10:03 pm
#60
FlyerTalk Evangelist
Join Date: Jun 2006
Location: IAD/DCA
Posts: 31,797
The hotels may quietly (or loudly) mention the fact that the Sultan of Brunei stayed in the Royal Suite for a week in high season, but they are relying on run of the mill people like bankers and their families to keep their executive suites and better rooms full for the rest.
51st - 2 presidential ($18K)
50th - 2 studio suites ($3550 > $3700) + 6 tower rooms ($1350 > $1615)
$35K penthouse >
http://www.flyertalk.com/forum/luxur...s-trouble.html
july 2007 > june 2008 $30.6mm / 72%
july 2008 > june 2009 $14.7mm / 58%
(cash flow / occupancy)
Last edited by Kagehitokiri; Nov 10, 2011 at 11:23 am